Why Everyone Is Talking About The Dream Us Scholarship Essay Samples

Why Everyone Is Talking About The Dream Us Scholarship Essay Samples The American dream is a term employed in a lot of means. The outline of the dream differs for each individual. If you've completed Step 1 (above), then you need to already have a notion of what things to write. If it is a typical notion, concentrate on attempting to say it better than anyone else. Have another individual preferably somebody who knows the difference look over your essay after you've finished. Rather the hands are the absolute most important portion of the human body. Consult your parents to spell out the rear row to you. Evidently, understanding how to clean burning oil isn't high on the list of things every 9-year-old should know. No matter your purpose, before you start to write, consider your audience. You can put your order during the evening and will still have it done punctually. Select your favourite and make certain you include the topic number alongside your name and email address at the peak of your essay. The title should stick out from the remaining portion of the text. Dream Us Scholarship Essay Samples Secrets That No One Else Knows About There are many branches of the very same discipline. Simply take a few moments to evaluate if you meet the requirements, and should you do, go right ahead and apply. Lastly, the detail of true speech makes the scene pop. You are able to access all order details for all your past and present orders. the Dream Us Scholarship Essay Samples It's very beneficial to take writing apart to be able to see just the way that it accomplishes its objectives. You will have the ability to monitor the advancement of your project from your own personal account immediat ely upon placing your purchase. It is a great idea to get started with setting specifications. Don't rush writing and revising. When you surf our site for recommendations that might help you write your own essay, you will come across many helpful tips. To finish this step, it can be useful to first research the organization to which you're applying and attempt to seek out their mission statement on their site. Better education isn't only about getting jobs and abilities utilized for writing articles or developing statistical reviews or investing a good deal on properties. Obtaining scholarship is just one of the greatest approaches to attain education and training to develop into a superior leader. Scholarship committees aren't only on the lookout for good students, they are often trying to find an individual that suits their organizational targets. The majority of the applicants face these questions regardless of what the initial prompt is. Conversely, provision of scholarship opens the chance to further maturation of career to get the experience required in leadership. If you're asking for a scholarship or maybe to obtain admission into a program or school, the committee not only wishes to observe how well you are able to articulate your ideas, but also would like you to convince them which you deserve the scholarship or a spot in their program. the Dream Us Scholarship Essay Samples Help! You may also read a lot of successful college entrance application essays. The golden rule is to master how to begin a scholarship essay introduction as it's the principal tool to pull the eye of the target reading audience. Keep reading to find eight steps to help you compose a bett er scholarship essay so you can secure the money you must fund your international education. You're able to see our example scholarship essays to have a better idea of the way to do this. Simply speaking, the meat of the essay was not there. Rather than being given a prompt, you could be requested to compose an essay on this issue of your choice. It's possible to examine your thesis as your one-sentence reply to the essay question. Please note that a few of these college essay examples could possibly be responding to prompts that are no longer being used. The introduction may have a brief lead-in, but nevertheless, it should arrive at the thesis quickly. The short article explains the significance of such essay, covers possible topics and offers brief details on every component of the job. It introduces some of the possible essay questions. This informative article will be showing you five of the things you need to think about when writing a scholarship letter.

The Case For Feminist Revolution By Shulamith Firestone

The major and consistent feminist goals throughout time have always been centered around reproductive rights. From the introduction of birth control to the acceptance of surrogacy, feminists have fought for every milestone. In today’s society, reproductive and medical technologies are growing at an incredible rate, allowing individuals to be liberated from gender conventions and oppression. Though having these technological advances are comforting, some feminists argue whether having these newfound reproductive and medical options are what is best for womankind, or if it simply adheres to the patriarchy. In society, the idea of a heteronormative and nuclear family-based life is pushed on young women, and men, from birth. In the article The Dialect of Sex: The Case for Feminist Revolution by Shulamith Firestone, she discusses how oppressive marriage and motherhood is towards women and how technology can free women from their biological roles. In fact, she states her demands for an alternative system, which includes, â€Å"the freeing of women from the tyranny of their reproductive biology by every means available, and the diffusion of the childbearing and childbearing role to the society as a whole, men as well as women† (247). In other words, women cannot truly be free until they are not the only ones responsible for childbearing and mothering children. Though some would argue that men are present in a child’s life, Firestone would retort that fathers do not share the sameShow MoreRelated The Evolution of Childhood in Europe and America Essay2089 Words   |  9 Pagesthem at home and have no bother with the schooling(1991, p. 7). Likewise, . . . much of the worst exploitation was inflicted in small workshops often at the hand of the childrens own parents (Rose, 1991, p. 19). Calhoun makes a similar case for America (1946, pp. 136-140), and Harriet Fraad writes, . . . parents have been other than nurturant in the past and are other than nurturant today. The idea of the nurturant family is a mask for something quite different. Parents in privateRead MoreFeminism and the Degradation of Man Essay2848 Words   |  12 PagesFeminists have been active in their role for decades. The first women who were proponents of womens rights, advocates for self-promotion of womens freedoms and leaders of women into the 20th century, I believe would be appalled at where the current feminists have taken their cause. In the late 1960s a movement ensued, a movement of great proportions. This ideological stance of women needing to empower themselves against men and their inherent violence began a degradation of mens roles

Environment and Planning Government and Policy

Question: Discuss about the Environment and Planning for Government and Policy. Answer: Introduction: In the given case, Michael is a surgeon by profession and has keen interest in gardening. Michael has taken various gardening courses and he often sells his flowers to friends. During the year, Michael has earned $350000.00 per year as a surgeon and $8000.00 from the sales of flower. In this case, the issue is to determine whether the income received from sales of flower is assessable in hands of Michael. In the given case, the sections of the act, Taxation Ruling and the court case that has been applied for determining the issues are given below: section 4-1 of the Income Tax Assessment Act 1997; section 4-10 of the Income Tax Assessment Act 1997; section 4-15 of the Income Tax Assessment Act 1997; section 6-5 of the Income Tax Assessment 1997; section 6-10 of the Income Tax Assessment 1997; 6-20 of the income tax Assessment Act 1997; section 8-1 of the Income Tax Assessment Act 1997; Taxation Ruling 97/11; Evans V FCT (1989); Martin V FCT (1953); Ferguson V FCT (1979); Application The section 4-1 of the Income Tax Assessment Act 1997 states that income tax is required to be paid by every individual, company and other entities. The section 4-10 of the Income Tax Assessment Act 1997 states that on each financial year the taxpayer is required to pay tax. The determination of tax payable is determined after referring to the taxable income. The section 4-15 of the Income Tax Assessment Act 1997 provides that from assessable income the deduction under section 8-1 of the Income Tax Assessment Act 1997 is deducted to calculate the taxable income. The assessable income is further classified as ordinary income and statutory income. The section 6-5 of the Income Tax Assessment 1997 states that income according to the general concept is regarded as ordinary income. The section 6-10 of the Income Tax Assessment Act 1997 states that the income that are not covered under section 6-5 of the ITAA 1997 is regarded as statutory income. The section 6-5 and section 6-10 states tha t for resident Australian the income received from all the source is assessable. In this case, Michael a resident Australian therefore all income received from Australian sources are taxable if not specifically exempted under section 6-20 of the income tax Assessment Act 1997. Therefore, the income of $350000.00 received as a surgeon is taxable. However, in case of income from gardening it is important to determine whether he is engaged in business or hobby. It is important because the tax liability and reporting obligation changes depending on whether the activity is business or hobby. In case the activity is hobby, then there is no requirement to pay any additional tax and there is no reporting obligation. The Taxation Ruling 97/11 provides an outline to determine whether a particular activity is to be regarded as business or hobby. In Para 13 of the Taxation Ruling 97/11 it is stated that it was held by the court that the following indicators are important to determine whether the activity is business or hobby: It is to ascertained whether the activity has significant commercial purpose; It is to be ascertained whether the taxpayer has the intention to engage in the business; It is to be determined if the activity is conducted with the purpose of making profit; It is to be determined whether the activity is regularly repeated; It should be determined if the activity is conducted in the similar manner as the ordinary activity of the business; It should be determined if the activity is planned, organized and is carried in the same manner as a business; It is necessary to ascertain the scale, size and stability or permanency of the activity; It should be determined if the activity is best described as a hobby or sporting activity. In the case of Evans V FCT (1989), it was held that one indicator is not considered as decisive and often it is found that significant indicators over lapses each other. In this case therefore various indicators should be evaluated to determine whether gardening is hobby or business. In this case, Michael sells most of flower to friends and other who approach him for arranging the flowers. However, most of the flowers are for distribution in weeding, birthday etc therefore it can be said that there is no significant commercial purpose in taking the activity. From the case, it can be seen that Michael has no intention to carry in the activity as business as it is provided in the case that Michael takes this activity for relaxation. On analyzing the case this can be said that the Michael does not carry on the activity in a systematic and planner manner like a business. Therefore, in order to draw the conclusion the indicators should be combined as a whole and then it should be assessed whether the activity carried on is a business as mentioned in the case of Martin V FCT (1953). It is important to verify if the activity has a commercial flavor as per provided in the case of Ferguson V FCT (1979). Based on the above discussion and the application of Taxation Ruling 97/11 it can be concluded that after considering all the factors as a whole as required in the case of Martin V FCT (1953) it can be said that Michael is not engaged in the activity of business. Therefore income received form gardening is not assessable income as per the ITAA 1997. In this case, Peter Ellis is a financial advisor and he was implicated by Global news as providing fraudulent investment schemes. Peter sued global news and court held that the news report was untrue. He was awarded a compensation of $100000.00 as damage. The issue in this case is to determine whether the compensation amount received for damage should be included in the assessable income. In this case, the flowing laws have been applied in order to ascertain whether the compensation received is taxable: section 6-5 of the Income Tax Assessment Act 1997; section 6-10 of the Income Tax Assessment Act 1997; Taxation Ruling 94/D20; Taxation Ruling 95/35; FCT V Sydney Refractory Surgery Centre Pty Ltd (2008); The compensation or damages that is received is taxable as ordinary income under section 6-5 of the Income Tax Assessment Act 1997 or statutory income as per section 6-10 of the Income Tax Assessment Act 1997. Therefore, based on this provisions it is necessary to determine whether the compensation received should be assessable. The Taxation Ruling 94/D20 deals with the income tax liability of the Compensation payment for personal injury. The Para 3 of the Taxation Ruling 94/D20 states that lump sum or revenue compensation payment received is assessable depending on whether the receipt is of capital nature or that of income nature. It should be noted that the character of receipt in the hands of the recipient is the main determinant for taxability of the compensation. In this case, it can be seen that Peter was awarded the damage and he has received the claim of $100000.00 in lump sum. The Para 28 of the Taxation Ruling 94/D20 further provides that whether a receipt is to be consider ed as assessable income depends on the nature of receipt. The receipt can be of capital nature or that of income nature and this is determined after considering all the circumstances. The Taxation Ruling 95/ 35 deals with the dealing of compensation received by the taxpayer as result of personal injury. The Para 19 of the Taxation Ruling 95/35 states that any compensation that is received by an individual for any personal injury or wrong that is suffered to the profession or vocation is exempted. The compensation that is received by Peter is for the damage that has been caused to personal injury that has been suffered to the profession or vocation. In the case of FCT V Sydney Refractory Surgery Centre Pty Ltd (2008), it was held that if the taxpayer for defamation receives the damage then it is not an assessable income. In this case, the Global news has damaged the reputation of Peter and hence it can be said that compensation is received for defamation. Based on the above discussion it can be said that the compensation received is for defamation. Hence, the damage received is not taxable as per the case of FCT V Sydney Refractory Surgery Centre Pty Ltd (2008). In the given case, the Mabel Renshaw is a successful sales person and she has worked for a company for the last 10 years. She had an excellent knowledge of the product and the company feared that she has the ability to persuade customers to business with her instead of the company. Therefore, the company has paid a sum of $70000.00 to Mabel with the condition that she will not engage in the same business for a period of 5 year. The issue in this case is to determine whether the amount paid to Mabel is an assessable income. The issues in this case is determined after considering the various provisions of the law under ITAA 1997, Taxation rulings and case laws. The laws that have been applied are given below: Brent V Federal (1971); section 6-5 of the Income tax Assessment Act 1997; Taxation Ruling 94/D33; The Australian employer uses various clauses that restrict the right of the employees post employment. This clause contains various restrictions or restrictive covenants. These clauses are applied to limit the capacity of the employee to compete against the company. In this, case the company has entered into contract with Mabel and it restricts her right to enter into the same business. Therefore, it can be said that the agreement entered into by the company and Mabel is of the nature of restrictive covenant. The common law doctrine stated that it is not appropriate to restrict the rights of others to enter into business and any such agreement to restrict the competition is considered as void. The restrictive covenant is complementary to the common law because under this agreement the restrictive clause that is applied to an employee for a period is valid in the eyes of the common. Therefore, it can be said that the agreement that is made by Mabel with the company is valid. That mean s it needs to be determined whether the compensation received for restriction is assessable or not. In the case of Brent V Federal (1971), it was consider whether the income is of ordinary nature or that of capital nature. The case also determines whether the income is assessable when it was earned or derived. The case held that the amount received in the nature of restrictive covenant is taxable in the hands of the receipt. The agreement amount should be treated as ordinary income under section 6-5 of the Income tax Assessment Act 1997. Conclusion Based on the above discussion it can be said that the agreement between the Mabel and the company is in the nature of restrictive covenant. It is because the right of Mabel was restricted by the agreement to enter into the business. The compensation that was given by the company to Mabel was assessable as per the case of Brent V Federal (1971). Reference Barkoczy, S., 2016. Core tax legislation and study guide.OUP Catalogue. Binning, C. and Young, M., 2015.TALKING TO THE TAXMAN ABOUT NATURE CONSERVATION_Proposals for the introduction of tax incentives for the protection of high conservation value native vegetation. Brown, C., Handley, J. and O'Day, J., 2015. The dividend substitution hypothesis: Australian evidence.Abacus,51(1), pp.37-62. Everingham, J.A., Pattenden, C., Klimenko, V. and Parmenter, J., 2013. Regulation of resource-based development: governance challenges and responses in mining regions of Australia.Environment and Planning C: Government and Policy,31(4), pp.585-602. Forsyth, P., Dwyer, L., Spurr, R. and Pham, T., 2014. The impacts of Australia's departure tax: Tourism versus the economy?.Tourism Management,40, pp.126-136. Frecknall-Hughes, J. and McKerchar, M., 2013. Historical perspectives on the emergence of the tax profession: Australia and the UK.Austl. Tax F.,28, p.275. James, S., Sawyer, A. and Wallschutzky, I., 2015. Tax simplification: A review of initiatives in Australia, New Zealand and the United Kingdom.eJournal of Tax Research,13(1), p.280. O'Connell, A., Martin, F. and Chia, J., 2013. Law, policy and politics in Australia's recent not-for-profit sector reforms.Austl. Tax F.,28, p.289. Onji, K. and Tang, J.P., 2015. A nation without a corporate income tax: Evidence from nineteenth century Japan.ANU Centre for Economic History Discussion Paper Series, (2015-09). Peres, M.A., Luzzi, L., Peres, K.G., Sabbah, W., Antunes, J.L. and Do, L.G., 2015. Income?related inequalities in inadequate dentition over time in Australia, Brazil and USA adults.Community dentistry and oral epidemiology,43(3), pp.217-225. Richardson, G., Taylor, G. and Lanis, R., 2013. Determinants of transfer pricing aggressiveness: Empirical evidence from Australian firms.Journal of Contemporary Accounting Economics,9(2), pp.136-150. Richardson, G., Taylor, G. and Lanis, R., 2013. The impact of board of director oversight characteristics on corporate tax aggressiveness: An empirical analysis.Journal of Accounting and Public Policy,32(3), pp.68-88. Sawyer, A., 2013. Rewriting Tax Legislation-Can Polishing Silver Really Turn It into Gold.J. Austl. Tax'n,15, p.1. Taylor, G. and Richardson, G., 2013. The determinants of thinly capitalized tax avoidance structures: Evidence from Australian firms.Journal of International Accounting, Auditing and Taxation,22(1), pp.12-25. Taylor, G. and Richardson, G., 2014. Incentives for corporate tax planning and reporting: Empirical evidence from Australia.Journal of Contemporary Accounting Economics,10(1), pp.1-15. Tran-Nam, B., Evans, C. and Lignier, P., 2014. Personal taxpayer compliance costs: Recent evidence from Australia.Austl. Tax F.,29, p.137.

Las Positas College Curriculum Handbook free essay sample

Our curriculum is who we are. It reflects the diversity of the disciplines that make up our college community, the myriad pedagogical philosophies we bring to the classroom each day, and the strengths of our education and training. Faculty were vested with the primary responsibility for the development of new courses and programs and the revision of existing courses and programs.An effective curriculum provides teachers, students, administrators and community stakeholders with a measurable plan and structure for delivering a quality education. The curriculum identifies the learning outcomes, standards and core competencies that students must demonstrate before advancing to the next level. Teachers play a key role in developing, implementing, assessing and modifying the curriculum. An evidenced-based curriculum acts as a road map for teachers and students to follow on the path to academic success.We have also a curriculum here in the Philippines that was introduced by the Commission on Higher Education. We will write a custom essay sample on Las Positas College Curriculum Handbook or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Basic education in the Philippines is free and compulsory at the elementary level only. The basic education system in the Philippines is composed of six years of elementary and four years of secondary education for a total of ten years. Compared to many countries, this is a relatively short period of time. Filipinos complete their basic education at the age of 16 or 17 years. They then proceed to institutions of higher learning to obtain a post-secondary vocational/technical institution degree or a certificate.The Philippine government sector in education trying their best making good curriculum. The K to 12 Curriculum was promoted with the Department of Education (DepEd) vision to; Strengthen Early Childhood Education through the Universal Kindergarten; make the curriculum relevant to learners through contextualization and enhancement of the curriculum; ensures integrated and seamless learning which is implied as the spiral progression; build proficiency through language by means o f the mother tongue-based multilingual education gear up for the future through its senior high school program and nurture the holistically developed Filipino through catering 21st century skills to every graduate under the k to12 program.

Free Essays on Armed Citizen

The Armed Citizen Gun control is the idea that people's ownership of and access to guns should be limited to law-abiding citizens who fall within three distinct groups: those who need guns in the line of duty like police officers, people who are collectors or members of gun clubs, and people who need guns for protection and safety. Gun control advocates believe that restricting access to guns will reduce gun-related criminal behavior and will prevent gun-related accidents. Gun control advocates have proposed various methods of limiting access to guns, primarily by the implementation of thorough background checks at all public and private gun sales. They also advocate intrusive laws, such as requiring child safety locks, storing guns in safes or strong-boxes and some have even advocated the idea of periodic "surprise" searches of gun owner's homes, in direct violation of the 4th amendment to ensure guns are not available to children. By abolishing legally owned firearms; we would see an increase in crimes, not a decrease. This may bring one or two million additional crimes per year. Certainly there would be fewer deaths by firearms, but this might be outweighed by deaths from beatings, stabbings or other violence. We'd also have to weigh the cost of people terrorized in their own homes, afraid to answer a knock at the door. We may see a decrease in Firearm crime, but we would see a rise in other crimes, such as assaults and rapes, car jacking, home invasions, gang robberies on busses or subways and so on. Criminals would be secure in knowing that few citizens would be able to stop them. The criminals are beginning to figure out that guns are locked up and many people having alarms on their homes the best way to do the crime was to wait until their victims were home, then alarms were off and they could force their way in to terrorize the victims in their own homes. And many of these incidents involve several criminals ganging up on... Free Essays on Armed Citizen Free Essays on Armed Citizen The Armed Citizen Gun control is the idea that people's ownership of and access to guns should be limited to law-abiding citizens who fall within three distinct groups: those who need guns in the line of duty like police officers, people who are collectors or members of gun clubs, and people who need guns for protection and safety. Gun control advocates believe that restricting access to guns will reduce gun-related criminal behavior and will prevent gun-related accidents. Gun control advocates have proposed various methods of limiting access to guns, primarily by the implementation of thorough background checks at all public and private gun sales. They also advocate intrusive laws, such as requiring child safety locks, storing guns in safes or strong-boxes and some have even advocated the idea of periodic "surprise" searches of gun owner's homes, in direct violation of the 4th amendment to ensure guns are not available to children. By abolishing legally owned firearms; we would see an increase in crimes, not a decrease. This may bring one or two million additional crimes per year. Certainly there would be fewer deaths by firearms, but this might be outweighed by deaths from beatings, stabbings or other violence. We'd also have to weigh the cost of people terrorized in their own homes, afraid to answer a knock at the door. We may see a decrease in Firearm crime, but we would see a rise in other crimes, such as assaults and rapes, car jacking, home invasions, gang robberies on busses or subways and so on. Criminals would be secure in knowing that few citizens would be able to stop them. The criminals are beginning to figure out that guns are locked up and many people having alarms on their homes the best way to do the crime was to wait until their victims were home, then alarms were off and they could force their way in to terrorize the victims in their own homes. And many of these incidents involve several criminals ganging up on...

Baron Friedrich Von Steuben in the American Revolution

Baron Friedrich Von Steuben in the American Revolution Friedrich Wilhelm August Heinrich Ferdinand von Steuben was born September 17, 1730, at Magdeburg. The son of Lieutenant Wilhelm von Steuben, a military engineer, and Elizabeth von Jagvodin, he spent some of his early years in Russia after his father was assigned to assist Czarina Anna. During this period he spent time in the Crimea as well as Kronstadt. Returning to Prussia in 1740, he received his education at the Lower Silesian towns of Neisse and Breslau (Wroclaw) before serving as a volunteer with his father for a year (1744) during the War of the Austrian Succession. Two years later, he officially entered the Prussian Army after turning 17. Baron von Steuben - Seven Years War: Initially assigned to the infantry, von Steuben sustained a wound at the Battle of Prague in 1757.   Proving an adept organizer, he received an appointment as battalion adjutant and earned a promotion to first lieutenant two years later. Wounded a the defeat at Kunersdorf in 1759, von Steuben again returned to action. Elevated to captain by 1761, von Steuben continued to see extensive service in the Prussian campaigns of the Seven Years War (1756-1763). Recognizing the young officers skill, Frederick the Great placed von Steuben on his personal staff as an aide-de-camp and in 1762 admitted him to the special class on warfare that he taught. Despite his impressive record, von Steuben found himself unemployed at the end of the war in 1763 when the Prussian Army was reduced to peacetime levels. Baron von Steuben - Hohenzollern-Hechingen: After several months of seeking employment, von Steuben received an appointment as hofmarschall (chancellor) to Josef Friedrich Wilhelm of Hohenzollern-Hechingen. Enjoying the comfortable lifestyle provided by this position, he was made a knight of the aristocratic Order of Fidelity by the Margrave of Baden in 1769. This was largely the result of a falsified lineage prepared by von Steubens father. Shortly thereafter, von Steuben began using the title baron. With the prince short on funds, he accompanied him to France in 1771 with the hope of securing a loan. Unsuccessful, they returned to Germany where through the early 1770s von Steuben remained in Hodenzollern-Hechingen despite the princes increasing decaying financial position. Baron von Steuben - Seeking Employment: In 1776, von Steuben was forced to leave due to rumors of alleged homosexuality and accusations of his having taken improper liberties with boys. Though no proof exists regarding von Steubens sexual orientation, the stories proved sufficiently powerful to compel him to seek new employment. Initial efforts to obtain a military commission in Austria and Baden failed, and he traveled to Paris to try his luck with the French. Seeking out the French Minister of War, Claude Louis, Comte de Saint-Germain, who had met previously in 1763, von Steuben again was unable to obtain a position. Though he had no use for von Steuben, Saint-Germain recommended him to Benjamin Franklin, citing von Steubens extensive staff experience with the Prussian Army. Though impressed with von Steubens credentials, Franklin and fellow American representative Silas Deane initially turned him down as they were under instructions from the Continental Congress to refuse foreign officers who could not speak English. Additionally, Congress had grown wearisome of dealing with foreign officers who often demanded high rank and exorbitant pay. Returning to Germany, von Steuben was again confronted with allegations of homosexuality and was ultimately lured back to Paris by an offer of free passage to America. Baron von Steuben - Coming to America: Again meeting with the Americans, he received letters of introduction from Franklin and Deane on the understanding that he would be a volunteer without rank and pay. Sailing from France with his Italian greyhound, Azor, and four companions, von Steuben arrived at Portsmouth, NH in December 1777. After almost being arrested due to their red uniforms, von Steuben and his party were lavishly entertained in Boston before departing Massachusetts. Traveling south, he presented himself to the Continental Congress at York, PA on February 5. Accepting his services, Congress directed him to join General George Washingtons Continental Army at Valley Forge. It also stated that payment for his service would be determined after the war and based upon his contributions during his tenure with the army. Arriving at Washingtons headquarters on February 23, he quickly impressed Washington though communication proved difficult as a translator was required. Baron von Steuben - Training an Army: In early March, Washington, seeking to take advantage of von Steubens Prussian experience, asked him to serve as inspector general and oversee the training and discipline of the army. He immediately commenced designing a training program for the army. Though he spoke no English, von Steuben began his program in March with the aid of interpreters. Beginning with a model company of 100 chosen men, von Steuben instructed them in drill, maneuver, and a simplified manual of arms. These 100 men were in turn sent out to other units to repeat the process and so on until the entire army was trained. In addition, von Steuben introduced a system of progressive training for recruits which educated them in the basics of soldiering. Surveying the encampment, von Steuben greatly improved sanitation by reorganizing the camp and repositioning kitchens and latrines. He also endeavored to improve the armys record keeping to minimize graft and profiteering. Highly impressed with von Steubens work, Washington successfully petitioned Congress to permanently appoint von Steuben inspector general with the rank and pay of a major general. This request was granted on May 5, 1778. The results of von Steubens training regimen immediately showed in the American performances at Barren Hill (May 20) and Monmouth (June 28). Baron von Steuben - Later War: Attached to Washingtons headquarters, von Steuben continued to work to improve the army. In the winter of 1778-1779, he wrote Regulations for the Order and Discipline of the Troops of the United States which outlined training courses as well as general administrative procedures. Moving through numerous editions, this work remained in use up to the War of 1812. In September 1780, von Steuben served on the court-martial for British spy Major  John Andrà ©. Accused of espionage in relation to the defection of Major General Benedict Arnold, the court-martial found him guilty and sentenced him to death. Two months later, in November, von Steuben was sent south to Virginia to mobilize forces to support Major General Nathanael Greenes army in the Carolinas. Hampered by state officials and British raids, von Steuben struggled in this post and was defeated by Arnold at Blandford in April 1781. Replaced by the Marquis de Lafayette later that month, he moved south with a Continental force to join Greene despite the arrival of Major General Lord Charles Cornwallis army in the state. Criticized by the public, he halted on June 11 and moved to join Lafayette in opposing Cornwallis. Suffering from ill health, he elected to take sick leave later that summer. Recovering he rejoined Washingtons army on September 13 as it moved against Cornwallis at Yorktown. In the resulting Battle of Yorktown, he commanded a division. On October 17, his men were in the trenches when the British offer of surrender was received. Invoking European military etiquette, he ensured that his men had the honor of remaining in the lines until the final surrender was received. Baron von Steuben - Later Life: Though the fighting in North America was largely concluded, von Steuben spent the remaining years of the war working to improve the army as well as began designing plans for the postwar American military. With the end of the conflict, he resigned his commission in March 1784, and lacking potential employment in Europe decided to settle in New York City. Though he hoped to live a genteel life of retirement, Congress failed to give him a pension and granted only a small amount of his expense claims. Suffering from financial hardships, he was aided by friends such as Alexander Hamilton and Benjamin Walker. In 1790, Congress granted von Steuben a pension of $2,500. Though less than he had hoped, it allowed Hamilton and Walker to stabilize his finances. For the next four years, he split his time between New York City and a cabin near Utica, NY which he built on land given to him for his wartime service. In 1794, he permanently moved to the cabin and died there on November 28. Buried locally, his grave is now the site of Steuben Memorial State Historic Site. Sources National Park Service: Baron von SteubenFriedrich Wilhelm Von Steuben

The Study of International Relationships Term Paper

The Study of International Relationships - Term Paper Example Waltz discusses, in answer to some questions about the value of theory, how the use of theory in framing international relations is one of the biggest struggles that students face. He uses the study of economics as a parallel example of how theory is both useful and confusing, in that it requires social scientists to separate the subject from its context. Some say this separation dismisses the relationship of other factors to the subject, yet Waltz insists that it is necessary to use this fantasy separation in order to interpret and classify what is being studied—whether it is economics or politics. He says that international relations really is a struggle with the facts, and that it is hard to create theories because the field is full of complexities. Complexities, however, do not rule out the use of theories, says Waltz. On the contrary, they invite the use of theories to explain this complexity. The necessity of theories is supported by Rosenau and Durfee, who describe it a s something that must be done, but tentatively. They also talk about the use of the question â€Å"what is this an instance of?† This question, they say, helps us go up the rungs of a ladder to classify politics into some larger theory, and thus leads us to some sort of understanding, however temporary it may be. Buzan also discusses some of the challenging facing international relations, and cites one of the greatest of them as the need to connect the field with both history and sociology. Without history, says Buzan, one is stuck in a box of thinking of states as the only actors—a Westphalian idea. Buzan also explains something similar for sociology, which is important because it suggest the idea of an international society that goes beyond a simple group of states. When discussing realism, Buzan cites its flexibility—it allows for change and focuses on the human condition. However, as realism focuses on states, we realize how other theories can collide with i t. International relations, says Buzan, is full of paradigms that we develop as a way of explaining and understanding how the system works at different times. These paradigms include Realism, idealism, Marxism, and even the English school to which Buzan is attracted. Overall, Buzan sees realism as a good starting point for theorizing and observing the system. The English school itself is described more in detail by Linklater. He describes how the English school focuses on international politics as defined by a community of sovereign states with no greater level of authority, and find it amazing that this community exists in an anarchical condition. While in any state level society a lack of government would lead to total chaos, the English school is focused on the fact that this chaos is absent in the international, anarchical system. However, says Linklater, this should not be seen as a form of realism, but rather as a middle ground between realism and idealism. The major founder o f the English school, however, is Grotius. In his discussions he illustrates this school as one that takes a middle way. It recognizes international anarchy, but also gives credit to the play of power in rational, realist thinking. He mentions war often, but also moves toward the idea of an international society that emerges from the international anarchical system, dividing his thoughts from strict realism but definitely refusing to

Compare two modules Essay Example | Topics and Well Written Essays - 3000 words

Compare two modules - Essay Example After this there is a theoretical introduction to the concept of work in sociology, and then of emotion. There follows a broad examination of emotion at work, and then a more focused examination of gendered emotion at work. Finally there is a concluding summary of the ways that emotion and work link together, in theory and in practice, and how this relates to the all-pervasive concept of power in society. Section 1. Power and its conceptualisation. The study of human society invariably involves some consideration of theories of power, whether large scale, longstanding and overarching power such as that of patriarchy or smaller scale power as it operates between two individuals. Sociologists study how power operates in a range of situations from domestic, work and political spheres to any context where people interact with each other, since in a very general sense, it can be said that â€Å"all social relationships are power relationships† (Crossley, 2005, p. 215) We all influe nce each other at a personal level, and are tied up in a network of connections where power flows back and forth in fluctuating ways. Power permeates through society in many different ways, and not only through individual actions. ... Some power is inherited at birth through variables such as gender, race, class or culture and this is very often a hidden type of power, especially to those who wield it themselves. One of the most convincing conceptualisations of power is that of Foucault who writes about â€Å"technologies of power† which discipline and shape people in overt ways, but also in subtle ways, as for example when people internalise certain rules and practices, and adhere unthinkingly to a workplace norm. This hegemonic approach is highly relevant to the administrative systems that pervade the world of work, keeping people in order and ensuring that the goals of the organisation (or state, in the case of public servants) are constantly being advanced. Section 2. Work Human beings operate in society using physical, cognitive and emotional skills and the interplay of these skills within the power structures of their environment and with other human beings is a fruitful area of contemporary research. In the area of work there is in modern times an over-emphasis on rational, cognitive types of behaviour and an under-emphasis on emotion. Above all the workplace seeks to engender conformity on its workers, so that specific tasks can be completed efficiently and fast. The more smoothly workers submit to the dominant norms of the workplace, the more profits can be gathered in by the organisation. Goffman (1967) explains the harmony that generally exists between people in terms of concepts like deference and avoidance of shame or stigma. No workplace can ever monitor its workers 100% of the time, and yet by and large people interact productively and in tune with the needs of the organisation: â€Å"mutual conformity and respect lead to pride and fellow

Philosophy Divergent Currents of Humanism Essay Example for Free

Philosophy Divergent Currents of Humanism Essay The nationalities rooted in different traditions and perhaps owed something to old trunks differences Latinos and barbarians, took shape especially the divergence of economic interests and natural conditions of Italy and Germany. Italian Humanism meant more than a break with the past, Italy was consumed in glorious extravagance and soon returned to agriculture and to the spirit of medieval life. Life essentially offered the Italian humanist enjoyment and creation, the Christian scheme gave way to a Greek morality, in which life was an art, freed from any sense of obligation. The religious interest was not very present at least we want to talk about a religion of beauty. His ideal was universal man fully rounded personality of a Leonardo. I tried to absorb everything and became syncretistic culture, retaining the opposing elements of Roman and Greek Christians in reconciling universal symbolism. Zeus, Jupiter, and God really meant it. This ideal was bound to remain aristocratic, without much anchor in popular sentiment and produced a high class and cosmopolitan artist who took easily to the envestida of the counter. The north, however, seemed to have the old spirit was however felt the north where an impulse of the forces would dominate the new era, the north broke with the church and turned to industry trade, science . Life offered the German humanist work and self-discipline, the German turned rather to the moral Roman life was a stoic discipline, a job and a vocation remained deeply religious obligations became even more ethical than supernatural. It is dedicated to education and scholarship. More democratic, seeking her ideal as a member of an ordered society and not as an independent personality. Before him stood flight ahead fraternal society work, could not combine the various elements and see the universal in the multiplication of symbols: multiplicity of symbols is a big difference between the imagination of the great Italian painters and Durer, the Dutch and Flemish. Humanists Nordic passed gradual stages of faith illustrated medieval cosmopolitanism and urban. Touched by the Italian scholarship, dropped out and worked for a scholastic education reform without criticizing the church system. Modernity and tragedy of Erasmus The modern spirit sympathize more with the second group, and especially with Erasmus, representative ideals, having been shriveled by 200 years due to the reform, finally flourished in naturalism and humanism of the eighteenth century. Erasmo was definitely the humanistic ideal both their faults as virtues. Its narrower interests reflect limitations of humanistic attitude to the deeper forces of the time. Unconcerned by the wonderful art of his generation, without interest in the new world that would in the eyes of men, and very hostile to the scientific interest because it shifted the spirits of the human problems of morality. His biggest concern heading into the past, not the future, rather represented tolerance, conciliation and meditation. It was witty and urban, with a charming conservatism. Finished destroying old prejudices, demolishing the medieval order, had nothing to offer except a rather negative spiritual liberalism.

Leaders and Managers Essay -- Business Leading Managing Essays

Leaders and Managers A former advertising campaign for a beer company established the slogan, "Tastes great, less filling." The light beer was not only tasty, but it also didn’t fill you up, combining two good qualities into one product. Like the beer, you also need to demonstrate multiple abilities. To be successful in today’s industry, a combination of both leadership and management skills is required. Just like the beer that claimed to be both tasty and less filling, you need to be able to be both a leader and a manager in your organization. That sounds easy, but there is one problem; leadership and management are two separate skills. To understand the difference, we first need to define leadership and management. Leadership is changing for better results; it is challenging the status quo and looking at the long term. Management, on the other hand, is consistency for better results; it is maintaining the status quo and focusing on short-term results. Management is about completing a project on time and on budget. Leadership and management, therefore, seem to contradict each other. Leading Take a moment to name some leaders. You may think of people like Winston Churchill, George Washington, Robert E. Lee, Abraham Lincoln, Vince Lombardi, and Mother Theresa. Or, maybe the names of your bosses, teachers, or family members come to mind. But, would you think of your own name? Probably not. Usually, when we think of leaders, we consider larger-than-life historical figures, or important people who shaped our own lives, and we don’t include ourselves. Give yourself some credit. You may not be leading large armies or nations, but you are leading your organization, project, or crew. The members of these categories need the same leadership that the followers of Eisenhower needed. You can be a leader too. The real question is, how well do you lead? Take a look at the things leaders do with their time. Ultimately, the things those leaders do often revolve around "soft skills and solutions." These intangible things do not come naturally to many people in the construction industry. The critical few things that leaders do are set priorities, align people, and motivate and inspire them. These are skills that can be learned and taught. Setting priorities Priorities establish what is important. There are a number of ways an organization can... ...leader articulates the intended direction, plans must be put in place to provide concrete ways to move in that direction. Once people have been hired into an organization, the structure of which was defined by a manager, a leader must align those people with a vision. Finally, the leader must motivate and inspire people to overcome the challenges that management processes of controlling and measuring have uncovered. Mandate for the future The business person of the new millenium must be better than the business person of the 20th century. The competitive environment has changed. The harsh reality is that customers and clients are more demanding, there is no labor waiting on the bench, and margins are thin. However, the person who can balance the seemingly contradictory skills of management and leadership is poised to step into positions of increased responsibility and impact and capitalize on these new market conditions. These same people and their organizations will then reap the rewards of being market leaders. These rewards are numerous, but better margins through a highly motivated workforce are a good start. The ultimate rewards are for you, the leader, to determine.

Newspapers -How have newspaper changed overtime? Essay

Newspapers have changed so much overtime. It’s changed in so many different ways. Many of them are obvious such as use of colour, text size etc. The first printed newspaper was published in 1605; the World Association of Newspapers recognizes Johann Carolus’s ‘Relation aller Fi rnemmen und gedenckwi rdigen Historie’, published in 1605, as the world’s first newspaper. ‘ However, when the English started printing their own papers in London, they reverted to the pamphlet format used by contemporary books. The era of these news books lasted until the publication of the Oxford Gazette in 1665. Text size has changed drastically as in the early 1900s the text size was so small you needed a magnifier. This was because in the 1900s ink was expensive, very expensive. The newspapers, newsprint (paper) was also very expensive. So the editor had to cram in as much words as possible in the smallest size available. Nowadays the text size is much bigger and not crammed as its given space; even sometimes they make the font bigger when there is less information. This is because people are becoming lazier; they tend to want to read less but also want to know more. They are not prepared to read longer articles. Many popular tabloids are encouraging a ‘culture of ignorance’. Apparently nowadays ‘less is more’ this is referring to the text sizes. There are many studies that shows, people are more likely to read newspapers with fewer words than a newspaper with more words. Anther reason is that the ink is also much cheaper nowadays and so is the manufacturing of newsprint (newspaper paper). The highlighted areas in yellow show how the text many years ago is different to modern newspapers. In the 1903 newspaper the writing is really tiny you can hardly see it whereas in the 2005 newspaper the writing is really big and can be seen from far, so it will catch a passers bys attention. On the other hand in areas highlighted in red is the headline of the story. As you can see in the 1903 newspaper the headline is barely visual as they want to cram in as much information as possible into a tiny area so that they don’t have to pay a lot of money for paper as it was really expensive in the past. However in the 2005 newspaper the headline is really, really big so it can be seen from far. The headlines as you’ve would have guessed are also much bigger this is because the editor wanted to catch the reader’s attention. It reflects less loyal readership. Using the newspapers above the headlines is highlighted in red see how different they are? The 1903 Daily Mail shows that the headline is really small, if you compare it with the 2005 Daily Mail you will see a 20x bigger difference between the headlines. If you saw the 1903 Daily Mail headline in a 2005 newspaper you would think that it was the date, or a little reminder of what is inside the newspaper. Because you wouldn’t even see that type of small font in a newspaper at this date as the newspapers are becoming more modern. That is the really big difference of newspapers and how they adapted to culture. The order of newspapers are really important as you don’t want to clash too many of the sections together and make it appear all incorrect e. g. Fashion section and sport section together, this will confuse people and make the newspaper look unorganized. In the early stages of newspapers there used to be notices of the births, deaths of people etc on the front page of the newspapers, a few newspapers still do it till this day (The Times, Daily Telegraph) but it is hidden, either in the middle or the end of the newspaper. Because it’s no longer important to insert it into the papers to the wider audience, this is because we find out about deaths and births through a wider range of technology such as mobile phones, telephones, and internet etc. And also, there is no longer a target market for this as people are no longer interested to find out about this in newspapers. Newspapers are clearly split into sections. Society has changed therefore newspapers have changed to adapt to the society, and it reflects societies different priorities. For example, sport is more important than the death and birth notices therefore there is always a huge section on sports at the end of the newspaper so it is easier to find and shows the most important story as a front page but at the back. It is also more socially acceptable for newspapers to have a section for fun and enjoyment. In the middle to end, depending on the newspaper, there is a section which includes; crosswords, Sudoku (easy, medium, and hard), horoscopes, mini cartoon strips etc.

The beneficial effects of nutrition on exercise performance Essay

Over the past 20 old ages. research has clearly documented the good effects of nutrition on exercising public presentation. There is no uncertainty that what an athlete chows and drinks can impact wellness. organic structure weight and composing. substrate handiness during exercising. recovery clip after exercising. and. finally. exercising public presentation. Carbohydrates are of import to keep blood-glucose degrees during exercising and to replace musculus animal starch. Recommendations for jocks range from 6 to 10 g/kg organic structure weight per twenty-four hours. The sum required depends upon the athlete’s entire day-to-day energy outgo. type of athletics performed. sex of the jock. and environmental conditions. Protein demands are somewhat increased in extremely active people. Protein recommendations for endurance jocks are 1. 2 to 1. 4 g/kg organic structure weight per twenty-four hours. whereas those for opposition and strength-trained jocks may be every bit high as 1. 6 to 1. 7 g/kg organic structure weight per twenty-four hours. Fat is of import in the diets of jocks as it provides energy. fat-soluble vitamins. and indispensable fatty acids. Dehydration decreases exercising public presentation ; therefore. equal fluid before. during. and after exercising is necessary for wellness and optimum public presentation. Athletes should imbibe adequate fluid to equilibrate their fluid losingss. Two hours before exercising 400 to 600 milliliter ( 14 to 22 oz ) of fluid should be consumed. and during exercising 150 to 350 milliliter ( 6 to 12 oz ) of fluid should be consumed every 15 to 20 min depending on tolerance. Before exercising. a repast or bite should supply sufficient fluid to keep hydration. be comparatively low in fat and fibre to ease stomachic emptying and minimise GI hurt. be comparatively high in saccharide to maximise care of blood glucose. be moderate in protein. and be composed of nutrients familiar and good tolerated by the jock. Eating before exercising. as opposed to exerting in the fasting province. has been shown to better public presentation. The size and timing of the pre-exercise repast are interrelated. Because most jocks do non like to vie on a full tummy. smaller repasts should be consumed in closer propinquity to the event to let for stomachic voidance. whereas larger repasts can be consumed if more clip is available earlier exercising or competition. Sums of saccharide used in surveies in which public presentation was enhanced have ranged from about 200 to 300 g saccharide for repasts consumed 3 to 4 H before exercising. Current informations are assorted refering whether the glycemic index of saccharide in the preexercise repast affects public presentation. The saccharide consumed should give chiefly glucose ; fructose entirely is non as effectual and may take to diarrhea. although mixtures of glucose and fructose seem to be effectual. If the same entire sum of saccharide and fluid is ingested. the signifier of saccharide does non look to matter—some jocks may prefer to utilize a athletics drink whereas others may prefer to eat a solid or gel and consume H2O. Presently. the usage and recommendation of ergogenic AIDSs to jocks is controversial. Some wellness attention professionals discourage the usage of all ergogenic AIDSs. though others suggest they be used with cautiousness and merely after careful scrutiny of the merchandise for safety. efficaciousness. authority. and legality. Athletes should non utilize nutritionary ergogenic AIDSs until they have carefully evaluated the merchandise. as indicated above. and discussed the usage of the merchandise with a qualified nutrition or wellness professional.

Seperation of Powers essays

Seperation of Powers essays The Judicial Branch in Regard to Separation of Powers The Doctrine of Separation of powers is that political power should be divided among several bodies as a precaution against tyranny. The ideal is opposed the absolute sovereignty of the Crown, Parliament, or any other body. The blueprint for United States separation of powers is laid out in the U.S. Constitution and expanded upon in the Federalist Papers. The checks and balances of the US government involve the horizontal separation of powers among the executive (the Presidency), the legislature (the two houses of Congress themselves arranged to check and balance one another), and the judiciary (the federal courts). There is also a vertical separation between the federal government and the states. Defenders of separation of powers insist that it is needed against tyranny, including the tyranny of the majority. Its opponents argue that sovereignty must lie somewhere, and that it is better, and arguably more democratic, to ensure that it always lies within the same body. The U nited States wanted to instate a government structured in such a way that each branch was separate but equal. We will see, however, that it is not always a black and white arrangement and that the judicial branch has often found itself in the gray area of sovereignty. The theoretical reasoning behind the need for separation of powers is laid out by Publius (Jefferson and Madison) primarily in Federalist Papers # 49 51. In American discourse separation of powers is more of a name than an accurate description. In application, none of the three branches is really separate from the others. This was the argument that James Madison addressed in The Federalist, no 47. The Anti- Federalist charge was that The several departments are blended in such a manner as at once to destroy all symmetry and beauty of form, and to expose some of the essential parts of the edifice to the danger o...

5 Ingredients to Make your Blog Rock by EssaySupply.com

5 Ingredients to Make your Blog Rock 5 Ingredients to Make your Blog Rock Blogs are hard to maintain, that’s for sure. You have to constantly come up with new ideas for topics, and that’s just the beginning. Then you have to actually write them, while you deal with writer’s block, all sorts of other demands on your time, and the fact that you would like to have some sort of life beyond your business and writing. But a blog is an essential part of your branding and growth, so you have to do it right. If your blog is currently suffering from the â€Å"blahs,† does not seem to be attracting new follower and/or, even worse, is losing readership, than you have to make some big changes. Here are 5 essential ingredients for every blog post you publish. Great Title and First Line The title is what will pique an interest. It will need to indicate that you are going to solve a problem or entertain your reader. Some of the best titles, according to analytics, will include the following: They will indicate that there is a list of things – look at this title, for example They will indicate a â€Å"How To,† so the reader knows she is going to learn something They will ask a question that points to a problem they typical readers may have They will indicate that a great story is about to be told The first line is short and sweet – it gives a startling fact, points to â€Å"pain† of the reader, generates an immediate emotion, and so forth. It is what engages the reader and wants him/her to read on. If you have a landscaping company, for example, and you are writing a post on mole abatement, for example, you might begin a post with something like, â€Å"A mole has invaded my territory.† Or, even better, â€Å"I feel like the movie Caddyshack is re-playing in my back yard.† The reader is going to get a personal, probably humorous story about your battle with moles and then some good information on how to get rid of them. Lots of Media There is no excuse for not have photos, clip art, infographics, and even videos in your posts today. They are so easy to generate with all sorts of free tools, and images are available all over the web (just be sure to give credit). Any YouTube video can be edited and clipped and turned into a GIF file in 3 easy steps. When a reader looks at a post and sees only text, s/he will tend to bounce; media strategically placed throughout the post, however, will motivate the reader to stay. Have a Clear Purpose What are you trying to accomplish with this post? Are you featuring a customer or a team member? Are you writing about the latest charity event in which you and your team participated? Are you writing to solve a problem that you realize people have? Are you explaining how to do something? Or are you just writing to entertain today? Don’t combine purposes – it confuses the reader. Instead, write two separate posts. The Sharing Factor If you have not given your readers the opportunity to share, comment, or ask a question, you have failed. Think about it. What is the purpose of a blog anyway? It is to spread your brand and to develop lasting relationships with your readers. This only happens when your readers take some action. So have those sharing buttons easily found and prominent; have the ability for them to respond right then and there. Make it Scannable Having media to break up text is great. But the text has to be broken up too. Use sub-headings in bold and bullet points whenever possible. Remember, if you want to write essay pieces, you should take a college class. Short, sweet, broken up – that’s the rule for text. There you have it – 5 things that will turn you blog into a place where people want to come.

Fully paraphrasing of case study Essay Example | Topics and Well Written Essays - 1500 words

Fully paraphrasing of case study - Essay Example disabled victims with an aim of improving the quality of their life through providing them an environment that would allow for their efficient functioning. In a major Psychiatric hospital, Patients suffering from Alzheimer’s Dementia were selected. These patients were from two wards that had been closely matched. Using a rating scale, these patients were tested and the data collected. This involved randomly selecting and placing the patients into two different wards. These wards were the experimental ward and the control ward. Measurements on their daily functioning, noise level as well as physiology were made. Of the Alzheimer’s patients with the most difficulty, forty were selected after which they were placed into either the experimental or control wards. The London Psycho-Geriatric Rating Scale (LPRS) was applied by the researchers in testing the different measure. The researchers tested the heart rates of twenty of the patients in the experimental ward with and without the presence of a pet. Twenty patients were also chosen from both the experimental and control wards and their noise level tested according to a scale, before and after the presence of a pet. From the results of the research it can be deduced that, people recovering from disability or other illnesses can obtain many therapeutic benefits from pets. This was evidenced by the fact that the presence of a pet would result to a reduced heart rate in a patient suffering from Alzheimer’s disease. This implies that the presence of a pet has a relaxation effect on the patient. Exercising the pet also adds more benefit to the patient. From the study it was also evident that the presence of the pet led to a reduction of the general noise level in the ward implying enjoyment of the pet’s company by the patients. As such, some of the benefits enjoyed by the patients included the presence of something to talk to and someone welcoming them thus reducing their loneliness and making them more

Brokeback Mountain by Annie Proulx Essay Example | Topics and Well Written Essays - 1250 words

Brokeback Mountain by Annie Proulx - Essay Example It would be easy to read Brokeback Mountain as the story of gay men, situated in a time and place that had yet to come to terms with homosexuality. They are right, if possibly for the wrong reasons. Proulx does not idealize rural Wyoming; on the contrary she presents a textured picture of its beauty and its cruelty, its contradictions. Brokeback Mountain completes Proulx's emotional journey into the psyche of the macho Wyoming male by ripping away the masque of masculinity and revealing a sense of tenderness and longing to love that comes as a surprise even to the men who experience it. Male psyche is the central theme that focuses â€Å"Brokeback Mountain.† It is a very real and compassionate tale of two cowboys who unexpectedly found love in each other. The pain experienced by every character is believable as is the anger. Proulx is the narrator of â€Å"Brokeback Mountain†. The point of view of the story is third person omniscient. The narration is real in tone and e mploys description and dialogue to examine the actions, emotions and thoughts of the characters. Sentimental and Nostalgic Sides of Outwardly Tough Characters Male psyche is a predominant and recurrent theme of â€Å"Brokeback Mountain.† It nevertheless registers as a touching illumination of the sentimental and nostalgic sides of outwardly tough characters. In the story of a man whom she called â€Å"large, white, stumbling along, going nowhere,† she forged an endearingly sweet love story between unlikely partners, and against a backdrop of sudden violent deaths, insanity, and incest. She refines this ability to mix a poignant and unexpected romance with her trademark rough-mannered characters and unglamorous settings in the best story â€Å"Brokeback Mountain.† They part at the end of the summer, and both marry and start families soon thereafter, but over the next twenty years they rekindle their fierce erotic bond with increasing affection and emotional longi ng on infrequent â€Å"fishing trips.† Emotional journey of male psyche can be traceable everywhere in this short story. When Jack meets Alma, he announces that he too is married and has a baby boy. They talk of how they missed each other and Jack suggests that he married his wife, Lureen, because she came from a wealthy family. After a while, Ennis and Alma begin to grow apart and she starts to resent him for not finding a steady job, and always going with Jack on fishing trips. Eventually, they divorce and Alma remarries but stays in touch with Ennis and lets him visit their children. Proulx passes male characters through an emotional journey throughout the story. The protagonists of the story are Jack Twist and Ennis Del Mar. Proulx gives a good description of both stating â€Å"They were raised on small, poor ranches in opposite corners of the state, Jack Twist in Lightning Flat, up on the Montana border, Ennis del Mar from around Sage, near the Utah line, both high scho ol drop out country boys with no prospects, brought up to hard work and privation, both rough mannered, rough spoken, inured to the stoic life"(Proulx 74.) The antagonist of the story would be the locals and society for killing Jack because they didn’t find it acceptable for a man to be living with another man. Both Ennis and Jack changed because they were both very masculine,

Influence of the Personal and Professional Background Statement

Influence of the and Professional Background - Personal Statement Example I used to design PowerPoint presentations for monthly divisional gatherings with top-level manage besides supervising, coaching and training lower level staff. From January 2012-March 2012, I worked as the Registration coordinator and public relations assistant in Doha International Maritime Defense Exhibition and Conference. While in this position, I organized events, acted as a link between our company and the governmental body, assisted at the lounge of Qatar Armed Forces chief staffs, recruited, oriented, and trained volunteers. From January 2011- December 2011 I served as the executive assistant to the project director of 20th World Petroleum Congress (QMDI (QF JV) & Qatar Petroleum). I managed the organization's information and communications apart from supervising and training clerical staff. August –December 2010 I worked as the administrator and human resource coordinator of Qatar Real Estate partners and Qatar Sotheby’s International Realty where I helped in t he resolution of specific disciplinary as an arbitrator between the manager and employee. From sep.2006-sep. 2008, I was the cabin attendant for the Qatar Airways Airline-Doha Qatar with chief responsibility of ensuring safety and security among other duties. I have also been a sales executive at Bin Hindi Est. Hugo Boss-Baldessarini in Dubai from ec.2005 –Aug.2006. Aug.2005-1ug.2005 I worked as the retail advisor for Wanadoo France telecom in Tunisia. Educationally, I have certificates in teamwork skills, English business communication, executive secretarial skills cabin attendant from Qatar civil aviation, safety, security and air restraint. I have had recommendations from various personalities recognizing me as extremely creative, smart Microsoft office operation, reliable, ambitious, and elegantly professional.

The Timeless Theme Of Luther John Osborne

The Timeless Theme Of Luther John Osborne John Osbornes Luther, which debuted in London in 1961, is a drama with a historical setting and a timeless theme. As Osborne told an interviewer in 1961 (as quoted in Alan Carters John Osborne), I wanted to write a play about religious experience and various other things, and this happened to be the almost incidental. The play focuses on Martin Luther, the sixteenth-century monk who publicly spoke out against age-old practices and beliefs of the Roman Catholic Church, thus beginning the Protestant Reformation. Osborne, however, focuses on Martin Luthers intensely personal reaction to his religion, his faith, and his God; the transformations he wrought in Europe exist more as an aside in this drama. As he did in earlier works, such as his groundbreaking Look Back in Anger, Osborne profiles an individual in conflict with authority, which in Martin Luthers case is the vast authority of the Roman Catholic Church. In posting his 95 theses, Luther risked inevitable excommunication and brought the wrath of the highest church leaders, including Pope Leo X, upon him. He did this despite his uncertainty about what would come next, for, as he tells Cajetan at the Diet of Worms (a city in Germany) about the Roman Catholic Church, A withered arm is best amputated, an infected place is best s coured out, and so you pray for healthy tissue and something sturdy and clean that was crumbling and full of filth. Osborne dramatically depicts how Martin Luther followed his convictions in the face of great doubts, and so transformed Christianity forever. Plot overview Act 1 Luther is set in Germany during the 1500s and follows several important events in the life of Martin Luther, the religious reformer, instigator of the Protestant Reformation, and founder of the Lutheran faith. Act 1 opens at the convent of the Augustinian Order of Eremites in Erfurt, Germany, in 1506. In the presence of the other members of the convent and his disapproving father, Luther is received into the order. After the oath has been sworn, Luthers father, Hans, complains of his sons choice. Later, after his father has left, the monks gather for their meal; Luther has the job of waiting on the others. A reader lectures the men on their duties to God, doing His good works, and the rules they must follow. The men then make their confessions, but while most of the monks confess to trifling sins, Luther continually castigates himself harshly, calling himself a worm, and sharing visions that are filled with images of sex and violence. At the end, Luther has a fit and has to be dragged away by two other monks. Scene 2 takes place one year later as Luther is about to perform his first mass. Beforehand, he talks with Brother Weinand about his doubts, revealing that he still feels envy and impatience, and that he believes that God hates him. Weinand says it is not God who is angry with Luther but Luther who is angry with Him. Scene 3 focuses on the meeting between Luther and his father, Hans, following Luthers mass. Hans still cannot understand why Luther would give up earthly pleasures such as fortune and family life to become a monk. Hans suggests that Luther only became a monk through fear, the result of a promise made during a thunderstorm. Act 2 Act 2 opens at the marketplace in JÃ »terbog in 1517, where John Tetzel is selling indulgences. Scene 1 is Tetzels monologue exhorting people to buy the indulgences and ensure their swift assent to heaven. Scene 2 shifts to the Eremite Cloister in Wittenberg, where Luther talks with his mentor, Johann Von Staupitz. Through the conversation, Luthers scholarly success (he has earned a doctorate in theology) is revealed, as are his continuing doubts and discontent. Luther has become obsessed with the rules of his order, according to Von Staupitz, because it protects him from admitting that he cannot submit to anyones authority but his own. Stauptiz points out that Luther demands from himself an impossible standard of perfection and notes that he has been unable to keep all his vows but that God should still grant him salvation because of his love of Christ. Von Staupitz also talks about the Dukes annoyance with Luthers sermons against indulgences. Scene 3 shows Luther arriving with his 95 theses at the Castle Church in Wittenberg. In a monologue, he gives a sermon to the crowds, telling the common people there is no security in the purchase of indulgences and repudiating the idea that doing good works leads to personal salvation. The works are just if the man is just, he says. If a man doesnt believe in Christ, not only are his sins mortal, but his good works. Scene 4 takes place at the Fugger Palace in Augsburg in October 1518 as Cajetan, a church leader, confronts Luther about his actions. Cajetan explains to Luther the popes three demands: he must retract his sermons, not spread his ideas in the future, and stop causing disturbances among the church. Despite Cajetan telling Luther that his actions threaten the unity of Christendom, Luther will not retract. Cajetan has no choice but to refer this difficult matter to the pope. Scene 5 takes place in a hunting lodge in northern Italy in 1519. Pope Leo X reads a letter he has received from Luther in which Luther says he will not retract his theses. The pope sends a letter to Cajetan that excommunicates Luther and banishes him from Germany. Scene 6 takes place at the Elster Gate in Wittenberg in 1520. In this brief monologue, Luther reveals that he has been served excommunication papers. He burns this paper, called the papal bull. Act 3 Act 3 opens on April 18, 1521, at the Diet of Worms, where Germanys Christian princes have called Luther to ask if he will retract the beliefs he espouses in his books dissenting with church doctrine. Luther explains that his writings fall into three categories: the first deal with certain values of faith and morality that both his supporters and his enemies agree are harmless; the second group attack the power that has tyrannized Germany; the third criticizes the enemies of his religion, even if they are holy individuals, and defends the teaching of Christ. Luther declares that he cannot retract any of these works, for to retract the first group would be to condemn the things that those in favor and those against Luther agree upon; to retract the second group would be to invite more tyranny on Germany; to retract the third group would be to allow such situations to continue. Luther asks if anyone can expose his errors through Scripture; if this can be done, he will retract his books . Von Eck refuses his proposal. Do reasons have to be given to anyone who cares to ask a question? he asks. Why, if anyone who questioned the common understanding of the church on any matter he liked to raise, and had to be answered irrefutably from the Scriptures, there would be nothing certain or decided in Christendom. Von Eck further points out that Luthers disobedience threatens the stability of the church by casting doubt upon it, yet Luther refuses to recant. Scene 2 takes place in Wittenberg in 1525. Luther and the Knight speak of the Peasants Movement, a revolt which had begun the previous year and which was quickly suppressed. The peasants had been encouraged by Luthers ideas of independence, but the Knights speech reveals that Luther opposed the peasants. The Knight tells Luther that he could have brought freedom and order if he had stood on their side, but Luther explains his lack of involvement because [T]heres no such thing as an orderly revolution. The Knight accuses Luther of siding with the princes and killing the spirit of independence he had helped foster. Luther, growing angry, says that the peasants deserved to die because they ignored authority. At end of the scene, with the Knight watching, Luther marries former nun Katherine Von Bora. Scene 3, the final scene of the play, returns to the Eremite Cloister, twenty-four years after Luther joined the order. It is no longer a monastery but Luthers home, where he lives with his wife and six children. Von Staupitz joins them for a meal, and the two men discuss all that has happened since Luther posted his theses: the development of Germany and the German language, and the accessibility of Christianity to the common people. After hearing Luthers repudiation of the Peasants War, Von Staupitz asks Luther not to believe that he is the only one who is ever right. Von Staupitz departs, and Katherine enters the room, carrying their young son, Hans, and Luther takes him from her. THEMES Themes Loss of Faith Martin Luthers religious crisis-and the resulting Protestant Reformation-stemmed from his loss of faith in the teachings and practices of the church. Osborne does not analyze the social, political, and economic causes of the religious reformation that swept Europe in the 1500s; instead, he focuses on Luthers personal struggle. Luther takes action, posting the 95 theses, that makes him the first protestant, but even before this, his doubt is evident. The man who joins the monastery is prone to despair, histrionics, and self-castigation. His anxiety arises from his uncertainty about the vows that he upholds. Eventually, Luthers doubts about Roman Catholic doctrine, as well as his disgust for the moral laxity of church leaders, lead him to reject both. Yet, even when doing so, Luther is not certain of his actions. As he reveals to Von Staupitz decades later, he waited a day to answer the questions posed at the Diet of Worms because he was not sure: I listened for Gods voice, but all I c ould hear was my own. It is important to remember, however, that Luthers rejection of the church does not equate with a rejection of God. When called to the Diet of Worms to recant his beliefs, Luther refuses to do so because his conscience is captured by Gods own word. Upon receiving the papal bull excommunicating him, Luther asks God for help. I rely on no man, only on you, he says. My God, my God do you hear me? Are you dead? Are you dead? No, you cant die. You can only hide yourself, cant you? Luthers doubts in Gods ability to help him in his isolation are clearly expressed here as are his belief in Gods eternal presence. By the end of the play, which takes place toward the end of Luthers life, Luther demonstrates far less doubt about his relationship with God. In sharing the story of Isaac and Abraham, he emphasizes mans obedience to God. In a conversation with Von Staupitz regarding the rebellion of the Peasants War, he declares, for there is no power but of God: the powers th at be are ordained of God. Whosoever therefore resistant that power resistant the ordinance of God. In these words, Luther implies more certainty than in previous years, for if he had actually showed the obedience that he exalts, he never would have rebelled against the church and its practices and leaders. Father-Son Relationships Martin Luthers relationships with the various father figures in his life each present their own set of complexities. His attitude toward these ties is best summed up by his words in act 1: I suppose fathers and sons always disappoint each other. His father, Hans, is a driving force in his life. The play suggests that one reason that Luther became a monk was to get away from his fathers domination. Hans wanted his son to become a lawyer or a magistrate, anything but a priest, a profession that takes him away from the material world. Hans believes that his son chose to become a monk because he has given up and needs to run away from life. Luther, however, tells his father, All you want is me to justify you, clearly showing that he feels like a pawn for his father, one with the purpose of fulfilling the older mans expectations. This relationship remains difficult throughout Luthers life; as he reveals to Von Staupitz in the final scene, He [Hans] was never pleased about anything I did. . . . Only when Katie and I were married and she got pregnant. Then he was pleased. This revelation suggests that Hans is also concerned with the continuation of his family line, which can only be carried on by Luther since his other two sons died in the plague. Luthers relationship with his spiritual Father is as difficult if not more so. At various points throughout the play, Luther entreats God for guidance and casts himself as a helpless child. After his excommunication, Luther sees himself as a lost child, a stillbirth, and pleads with God to [B]reathe into me . . . yes, my mighty fortress, breathe into me. Give me life, oh Lord. Give me life. In this instance, God takes on the role of the father, creating the son. At other times, Luther rebels against God, much as he rebels against his earthly father. To this Luther, God is an angry being, one who demanded my love and made it impossible to return it. Another father figure exists for Luther: Von Staupitz. Like a father, the older theologian tries to set Luther on an easier path than the one he consistently seeks for himself. By the plays final scene, Luther openly refers to Von Staupitz as Father and asks questions that children are likely to ask of their parents, such as Are you pleased with me? The play ends on yet another representation of the father-son relationship: Luther is holding his young son, appropriately named Hans. Resistance to Authority As Luther resists the authority of his father, he also resists the authority of the church but with far greater consequences. The church leaders, parroting the beliefs of the pope-the highest religious authority expect complete allegiance; Luther must not question church doctrine. I ask you: says Von Eck at the Diet of Worms, dont throw doubt on the most holy, orthodox faith . . . This faith has been defined by sacred councils, and confirmed by the church. It is your heritage, and we are forbidden to dispute it by the laws of the emperor and the pontiff. While in earlier scenes, Luther has been seen adhering too strictly to the rules of his order, as Von Staupitz points out, in the words of Herbert Goldstone writing in Coping with Vulnerability, Luther actually ridicules authority to set himself up as the only authority capable of determining his relationship to God. In doing so, Luther challenges the church hierarchy that forces regular people to deal with God through the mediation of a priest; in the case of a priest, the pope and other high church officials are the mediators. In his letter to Pope Leo X, Luther shows his own sense of self-importance when it comes to religious matters. Luther alone dares protest the complaints that the German people hold about the avarice of the priests. While everyone else is too filled with terror at the popes reaction, Luther strives to protect the glory of Christianity by publishing his 95 theses on the Castle Church in Wittenberg. And now, most holy father, the whole world has gone up in flames, he writes, but, a mere few lines later, Luther asks the pope for his help because Luther is far too insignificant to appear before the world in a matter as great as this. Luthers words are seemingly disingenuous, particularly so for a man of his superior intellect and sensitivity, as he has recently elected him as the one person to stand up and defend God and His purity. Luther grows more conservative in his views, particularly b y 1525, when he critiques the failed Peasants War, which his religious rebellion helped spark. However, he still flouts the authority of the clergy by marrying, notably, a former nun. He also nostalgically looks back on his former actions, telling his young son, You should have seen me at Worms. . . . I have come to set a man against his father, I said, and they listened to me. STYLE Epic Theater Most critics agreed that Luther aimed at being epic drama along the lines of the work of German playwright Bertolt Brecht. Epic theater is a form of drama that presents a series of loosely connected scenes. Often, a narrator figure will address the audience with analysis or argument. As practiced by Brecht, epic theater sought to use alienating effects to cause the audience to think objectively, not emotionally, about the play and its characters. In technique, Luther shows a strong Brechtian influence, notably, that of his play The Life of Galileo. Like Brechts drama, Luther is a series of short scenes, most of which could function as stand-alone units. The stage decorations, which Osborne clearly describes, are evocative and imbued with symbolism and iconography. A choral figure, in this case the Knight, announces the time and setting of each scene and narrates background details particularly concerning Luthers role in the Peasants War. Osborne, like Brecht, also wanted to portray contemporary social problems and realities on stage; in Luther, the title character is the Angry Young Man of 1960s British society, a young man who feels rage at the established sociopolitical system in which he lives. While many critics saw Luther as epic theater, scholar Simon Trussler staunchly disagreed with this assessment. In his Plays of John Osborne, applying Brechts criteria that epic theater appeals less to the feelings than to the spectators reason, he contended that the play is dramatic rather than epic, for Luthers primary appeal is indeed emotional rather than rational. Symbolism Perhaps the most notable symbolism that Osborne uses in Luther is Luthers poor physical health. He suffers from seizures, insomnia, boils, and chronic constipation. His pains express his mental battles, and his inability to purge himself bodily represents his difficulty breaking free from the churchs beliefs. Luther himself views his religious upheavals in terms of the physical body. For example, in his discussion with Von Staupitz, just before he posts his 95 theses, Luther likens himself to a ripe stool in the worlds straining anus, and at any moment were about to let each other go. When he finally formulates his own doctrine (that salvation is based only on faith in God and not on good works), it is while experiencing another bout of constipation; with the realization that The just shall live by faith, Luther recalls, [M]y pain vanished, my bowels flushed and I could get up. On another level, however, as Alan Carter pointed out in John Osborne, To show Martins constipation, his in digestion, his excessive perspiration, is to show him as an ordinary human being. A man who would appeal to the earthy German peasantry, and who would be able to incite them to action. He is a direct contrast to the effeminate, sophisticated Latin churchmen of the period. This common folk appeal is important for, as the Knight points out, Luther helped the people begin to believe in an image as Christ as a man as we are . . . that His supper is a plain meal like their own . . . a plain meal with no garnish and no word. Narrative Luther does not have a strong narrative drive in the traditional sense; encompassing several decades, it does not tell the complete story behind Luthers protest. Alan Carter wrote in John Osborne that because Osborne is weakest as a story-teller, he makes the play resemble a medieval historical pageant, full of vivid theatrical moments. The play in its entirety shows explicit change in Luthers development of a more personal relationship with God and implicit change in the references to the transformation his beliefs have brought to Germany. The narrative drive focuses more on Luthers interior battles with his own lack of faith than exterior battles with church leaders. CRITICAL OVERVIEW Critical overview Luther was Osbornes second consecutive historical play, and English audiences who had, for the most part, failed to respond to the first (A Subject of Scandal and Concern) were very curious to see how it would fare. For the most part, it was declared a success by the public and the critics alike, creating as much of an impact as Look Back in Anger had. Kenneth Tynan, writing for The Observer (quoted in Alan Carters John Osborne), described the play as the most eloquent piece of dramatic writingto have dignified out theatre since Look Back in Anger. While some reviewers contended that the play was not historical enough, other critics welcomed Osbornes more universal portrayal of Luther as a rebel to whom audiences of any period could relate. Carter, as well, wrote in his study John Osborne that while Luther had a historical setting, its theme was quite modern. In 1963, Luther went on to a welcoming reception in the United States, where it was widely hailed and appreciated for its univ ersal themes. It won several awards, including a Tony for best play of the 1963-64 season. Luther also solidified Osbornes international reputation. Since its debut, and as Osbornes stature continued to rise, many scholars have examined Luther with regard to how it fit in with themes and characters in the playwrights body of work. Herbert Goldstone wrote in Coping with Vulnerability that Luther presents still another variation on success failure as seen in one of Osbornes earlier plays, The Entertainer. He also compares Luther to Jimmy Porter, the hero of Osbornes pivotal Look Back in Anger, in both characters need to be different from others. However, Goldstone also pointed out that, unlike Osbornes earlier characters, Luther attempts to cope with his feeling of helplessness and despair in realizing himself . . . openly and forcefully, both privately and publicly. Katharine J. Worth wrote in her 1963 article The Angry Young Man that Luther was also the first of Osbornes heroes to b e shown in conflict with his intellectual equals. She forecast that the play marks a new phase in Osbornes dramatic art. Its increased range and flexibility suggest interesting possibilities for his future development. In 2001, Luther was re-produced on the London stage; even forty years later, Osbornes words were stirring and powerful. This is a big, angry, eloquent play, wrote John Peter in the Times (London). Seeing it again after so long, what impresses me is how deeply Osborne had immersed himself in his subject without making his play ponderous. Like their predecessors, several critics also noted the timelessness of the piece, which showed that Osborne was, in the words of Michael Billington writing in the Guardian, far more than a chronicler of contemporary anger.

The Light In the Forest Essay -- essays research papers

It is the fall of 1764, and the relations between white settlers of western Pennsylvania and Indians of the Ohio area are strained. Nevertheless, the ambitious white Colonel Bouquet and his troop of 1,500 men march into Indian country and demand the return of whites who have been kidnapped by the Delaware Indians. True Son, a fifteen-year-old white boy who has been raised by Indians since the age of four, is one of the white prisoners who is going to be returned. True Son loves his Indian way of life and considers himself to be Indian; he has been raised to view whites as enemies and cannot imagine living with them. But although the Indians love their adopted white relatives, they agree to give them back so that they will be able to keep their land. True Son's stoic Indian father, Cuyloga, whom he idolizes, forces his stubborn and resistant son to leave with the white soldiers. On the trip to Pennsylvania, True Son is placed under the care of Del, a strong white frontiersman who understands the Delaware, or Lenni Lenapi, language since he grew up near Indians. During the march, True Son is very depressed and considers committing suicide by eating the root of a May apple. Del prevents him from doing so and eventually True Son gives up the idea when his Indian cousin, Half Arrow, meets up with the party and walks along with True Son and their friend, Little Crane, whose wife is also among the white captives. The three laugh together and speak of the strange ways of white peopl...

JC Penney Advertising Essay

As time progresses, the world, in terms of business is rather contracting. There is growing communication, interaction and exchange between different parts of the world. Technologies that were once thought of as a far sighted notion are now being used like household commodities and communication mediums that were once considered luxuries available to few are now necessities needed to prosper. And as the world is becoming more integrated and countries are becoming more and more dependent on one another in terms of trade and business the concept of branding, advertising and promotion is becoming more prevalent and widespread. This paper will focus on the marketing of JC penny. It would elaborate on the print as well as online marketing. Moreover it would compare and contrast advertising of online and bricks and mortar companies. Discussion The demand for accountability of marketing is rising and also the pressure of having less absolute dollars to work with so there is utmost need to be sharper, more purposeful and more targeted with marketing. JC Penney is a general retail brand that specializes in clothing, accessories and home furnishing. It has been around for decades and has been catering the needs of consumers of all ages and backgrounds. JC Penney’s main target audience at the present times is women as well as youngsters. JC Penney faced criticism for being a brand that accommodated only the high-end and older generation. However, they have been changing their brand image and have been successful in implementing an image that is portraying a more young and trendy vibe. It now focuses on providing products that have the characteristics of being conservative, traditional, modern or trendy. Fundamentally JC Penney has been escalated in the last years is through the fact that it has moved from mass marketing to a more targeted approach. The few reasons for this change is that JC Penney believes that when business is difficult there is a lot greater chance of success with getting the arms around the best customers and increasing frequency share of wallet and trips with the best customers then trying to recruit new customers in tough times that may not shopping the brand. JC Penney has managed to find ways to develop formats that allowed it to get more productivity out the money that is spend. It has also become more targeted in terms of customer selection through becoming much sharper about making sure the right customers get the right format in the right piece. (Fetterman, 2006) JC Penney is one of the brands that hold the significance of being a brick and mortar store as well as an online retailer. Hence, it follows branding through all of the sources of mass media. It publishes magazines and postcards for the promotion of its products. It also advertises it products and offers through newspapers, television ads and online ads. When comparing the online and print media usage it quoted by Mike Boylson the Executive Vice President and Chief Marketing Officer of JC Penney that In the postcard you can deliver more of a sales message, or more of a discount message these postcards may drive the customers online to see the full assortment online where as the larger brand books of JC Penny show a much richer sense of the style that they have and they portray fundamentally completely different messages. The postcard includes the offer and a link to the website to go see the expanded content where as the book itself that goes out shows the product, the customer can then either come in the store or they can go online or place their order on the phone. Direct mail is very important because through versioning and through customer segmentation the company is able to send out more targeted messages that are highly accountable and are also able to track the results in direct mail to a degree that cannot be possible in a lot of the other traditional mass media used by JC Penney. JC Penney has been focusing a great deal over its brand image and has been trying to diversify and broaden its target audience. It has recently changed to a new brand motif; ‘Every day matters’ along with the new tag line, the company has been working on enhancing its customer’s services and the opening of several temporary promotional stores. JC Penney is focusing on increasing the popularity of its brick and mortar stores as well as its online retailing through providing customers with latest offers, discounts and showcasing their product line online for ease of access. Sloan, 2007) As the world is advancing so are the technologies and the ease with which communication is possible among all parts of the world. With the advent of the internet and the upscale increase in its popularity, there has been almost nothing that is not available on the World Wide Web. The phenomenon of e-shopping emerged with the internet. The fact that customers could get what they want in the ease of their homes, increased the recognition of the internet and also of online shopping. There are numerous differences and similarities between online shopping and traditional shopping. But what holds more importance is the way the companies market their product online and how different it is from the marketing and promotion of brick and mortar companies. (Lowrey, 2008) Marketing over the internet is considered less costly, as it is holds a lower cost of distributing information on a global platform. More and more business are moving towards online retailing due to its outnumbered advantages in terms of cost, convenience and mobility of information over a great distance. One of the major focuses that companies including JC Penney is on the website. The success of online marketing is highly dependent over the outlook, design and the information provided by the website. Both the online companies as well as brick and mortar companies need to identify their target audience before they implement any marketing strategies. This lets them focus on the type of marketing tool they would benefit them. Brick and mortar companies offer a more traditional aspect of shopping and they also follow a traditional approach of marketing. This is mostly through mass media such as newspapers, television broadcast and magazines. With the passage of time, there are less and less companies that focus solely over brick and mortar business. Most companies are now available online as there is less overheads and larger audience prone to response through the internet. Conclusion In the end it is imperative to recognize the increasing importance of internet in business. Both, online retailing and brick and mortar companies hold their own set of characteristics that make them distinct. As the progress of online shopping is increasing there is still need for brick and mortar stores for traditional shoppers. Most companies, however, imply both the alternatives and hence, carry out their marketing accordingly.