5 Ingredients to Make your Blog Rock by EssaySupply.com

5 Ingredients to Make your Blog Rock 5 Ingredients to Make your Blog Rock Blogs are hard to maintain, that’s for sure. You have to constantly come up with new ideas for topics, and that’s just the beginning. Then you have to actually write them, while you deal with writer’s block, all sorts of other demands on your time, and the fact that you would like to have some sort of life beyond your business and writing. But a blog is an essential part of your branding and growth, so you have to do it right. If your blog is currently suffering from the â€Å"blahs,† does not seem to be attracting new follower and/or, even worse, is losing readership, than you have to make some big changes. Here are 5 essential ingredients for every blog post you publish. Great Title and First Line The title is what will pique an interest. It will need to indicate that you are going to solve a problem or entertain your reader. Some of the best titles, according to analytics, will include the following: They will indicate that there is a list of things – look at this title, for example They will indicate a â€Å"How To,† so the reader knows she is going to learn something They will ask a question that points to a problem they typical readers may have They will indicate that a great story is about to be told The first line is short and sweet – it gives a startling fact, points to â€Å"pain† of the reader, generates an immediate emotion, and so forth. It is what engages the reader and wants him/her to read on. If you have a landscaping company, for example, and you are writing a post on mole abatement, for example, you might begin a post with something like, â€Å"A mole has invaded my territory.† Or, even better, â€Å"I feel like the movie Caddyshack is re-playing in my back yard.† The reader is going to get a personal, probably humorous story about your battle with moles and then some good information on how to get rid of them. Lots of Media There is no excuse for not have photos, clip art, infographics, and even videos in your posts today. They are so easy to generate with all sorts of free tools, and images are available all over the web (just be sure to give credit). Any YouTube video can be edited and clipped and turned into a GIF file in 3 easy steps. When a reader looks at a post and sees only text, s/he will tend to bounce; media strategically placed throughout the post, however, will motivate the reader to stay. Have a Clear Purpose What are you trying to accomplish with this post? Are you featuring a customer or a team member? Are you writing about the latest charity event in which you and your team participated? Are you writing to solve a problem that you realize people have? Are you explaining how to do something? Or are you just writing to entertain today? Don’t combine purposes – it confuses the reader. Instead, write two separate posts. The Sharing Factor If you have not given your readers the opportunity to share, comment, or ask a question, you have failed. Think about it. What is the purpose of a blog anyway? It is to spread your brand and to develop lasting relationships with your readers. This only happens when your readers take some action. So have those sharing buttons easily found and prominent; have the ability for them to respond right then and there. Make it Scannable Having media to break up text is great. But the text has to be broken up too. Use sub-headings in bold and bullet points whenever possible. Remember, if you want to write essay pieces, you should take a college class. Short, sweet, broken up – that’s the rule for text. There you have it – 5 things that will turn you blog into a place where people want to come.

Fully paraphrasing of case study Essay Example | Topics and Well Written Essays - 1500 words

Fully paraphrasing of case study - Essay Example disabled victims with an aim of improving the quality of their life through providing them an environment that would allow for their efficient functioning. In a major Psychiatric hospital, Patients suffering from Alzheimer’s Dementia were selected. These patients were from two wards that had been closely matched. Using a rating scale, these patients were tested and the data collected. This involved randomly selecting and placing the patients into two different wards. These wards were the experimental ward and the control ward. Measurements on their daily functioning, noise level as well as physiology were made. Of the Alzheimer’s patients with the most difficulty, forty were selected after which they were placed into either the experimental or control wards. The London Psycho-Geriatric Rating Scale (LPRS) was applied by the researchers in testing the different measure. The researchers tested the heart rates of twenty of the patients in the experimental ward with and without the presence of a pet. Twenty patients were also chosen from both the experimental and control wards and their noise level tested according to a scale, before and after the presence of a pet. From the results of the research it can be deduced that, people recovering from disability or other illnesses can obtain many therapeutic benefits from pets. This was evidenced by the fact that the presence of a pet would result to a reduced heart rate in a patient suffering from Alzheimer’s disease. This implies that the presence of a pet has a relaxation effect on the patient. Exercising the pet also adds more benefit to the patient. From the study it was also evident that the presence of the pet led to a reduction of the general noise level in the ward implying enjoyment of the pet’s company by the patients. As such, some of the benefits enjoyed by the patients included the presence of something to talk to and someone welcoming them thus reducing their loneliness and making them more

Brokeback Mountain by Annie Proulx Essay Example | Topics and Well Written Essays - 1250 words

Brokeback Mountain by Annie Proulx - Essay Example It would be easy to read Brokeback Mountain as the story of gay men, situated in a time and place that had yet to come to terms with homosexuality. They are right, if possibly for the wrong reasons. Proulx does not idealize rural Wyoming; on the contrary she presents a textured picture of its beauty and its cruelty, its contradictions. Brokeback Mountain completes Proulx's emotional journey into the psyche of the macho Wyoming male by ripping away the masque of masculinity and revealing a sense of tenderness and longing to love that comes as a surprise even to the men who experience it. Male psyche is the central theme that focuses â€Å"Brokeback Mountain.† It is a very real and compassionate tale of two cowboys who unexpectedly found love in each other. The pain experienced by every character is believable as is the anger. Proulx is the narrator of â€Å"Brokeback Mountain†. The point of view of the story is third person omniscient. The narration is real in tone and e mploys description and dialogue to examine the actions, emotions and thoughts of the characters. Sentimental and Nostalgic Sides of Outwardly Tough Characters Male psyche is a predominant and recurrent theme of â€Å"Brokeback Mountain.† It nevertheless registers as a touching illumination of the sentimental and nostalgic sides of outwardly tough characters. In the story of a man whom she called â€Å"large, white, stumbling along, going nowhere,† she forged an endearingly sweet love story between unlikely partners, and against a backdrop of sudden violent deaths, insanity, and incest. She refines this ability to mix a poignant and unexpected romance with her trademark rough-mannered characters and unglamorous settings in the best story â€Å"Brokeback Mountain.† They part at the end of the summer, and both marry and start families soon thereafter, but over the next twenty years they rekindle their fierce erotic bond with increasing affection and emotional longi ng on infrequent â€Å"fishing trips.† Emotional journey of male psyche can be traceable everywhere in this short story. When Jack meets Alma, he announces that he too is married and has a baby boy. They talk of how they missed each other and Jack suggests that he married his wife, Lureen, because she came from a wealthy family. After a while, Ennis and Alma begin to grow apart and she starts to resent him for not finding a steady job, and always going with Jack on fishing trips. Eventually, they divorce and Alma remarries but stays in touch with Ennis and lets him visit their children. Proulx passes male characters through an emotional journey throughout the story. The protagonists of the story are Jack Twist and Ennis Del Mar. Proulx gives a good description of both stating â€Å"They were raised on small, poor ranches in opposite corners of the state, Jack Twist in Lightning Flat, up on the Montana border, Ennis del Mar from around Sage, near the Utah line, both high scho ol drop out country boys with no prospects, brought up to hard work and privation, both rough mannered, rough spoken, inured to the stoic life"(Proulx 74.) The antagonist of the story would be the locals and society for killing Jack because they didn’t find it acceptable for a man to be living with another man. Both Ennis and Jack changed because they were both very masculine,

Influence of the Personal and Professional Background Statement

Influence of the and Professional Background - Personal Statement Example I used to design PowerPoint presentations for monthly divisional gatherings with top-level manage besides supervising, coaching and training lower level staff. From January 2012-March 2012, I worked as the Registration coordinator and public relations assistant in Doha International Maritime Defense Exhibition and Conference. While in this position, I organized events, acted as a link between our company and the governmental body, assisted at the lounge of Qatar Armed Forces chief staffs, recruited, oriented, and trained volunteers. From January 2011- December 2011 I served as the executive assistant to the project director of 20th World Petroleum Congress (QMDI (QF JV) & Qatar Petroleum). I managed the organization's information and communications apart from supervising and training clerical staff. August –December 2010 I worked as the administrator and human resource coordinator of Qatar Real Estate partners and Qatar Sotheby’s International Realty where I helped in t he resolution of specific disciplinary as an arbitrator between the manager and employee. From sep.2006-sep. 2008, I was the cabin attendant for the Qatar Airways Airline-Doha Qatar with chief responsibility of ensuring safety and security among other duties. I have also been a sales executive at Bin Hindi Est. Hugo Boss-Baldessarini in Dubai from ec.2005 –Aug.2006. Aug.2005-1ug.2005 I worked as the retail advisor for Wanadoo France telecom in Tunisia. Educationally, I have certificates in teamwork skills, English business communication, executive secretarial skills cabin attendant from Qatar civil aviation, safety, security and air restraint. I have had recommendations from various personalities recognizing me as extremely creative, smart Microsoft office operation, reliable, ambitious, and elegantly professional.

The Timeless Theme Of Luther John Osborne

The Timeless Theme Of Luther John Osborne John Osbornes Luther, which debuted in London in 1961, is a drama with a historical setting and a timeless theme. As Osborne told an interviewer in 1961 (as quoted in Alan Carters John Osborne), I wanted to write a play about religious experience and various other things, and this happened to be the almost incidental. The play focuses on Martin Luther, the sixteenth-century monk who publicly spoke out against age-old practices and beliefs of the Roman Catholic Church, thus beginning the Protestant Reformation. Osborne, however, focuses on Martin Luthers intensely personal reaction to his religion, his faith, and his God; the transformations he wrought in Europe exist more as an aside in this drama. As he did in earlier works, such as his groundbreaking Look Back in Anger, Osborne profiles an individual in conflict with authority, which in Martin Luthers case is the vast authority of the Roman Catholic Church. In posting his 95 theses, Luther risked inevitable excommunication and brought the wrath of the highest church leaders, including Pope Leo X, upon him. He did this despite his uncertainty about what would come next, for, as he tells Cajetan at the Diet of Worms (a city in Germany) about the Roman Catholic Church, A withered arm is best amputated, an infected place is best s coured out, and so you pray for healthy tissue and something sturdy and clean that was crumbling and full of filth. Osborne dramatically depicts how Martin Luther followed his convictions in the face of great doubts, and so transformed Christianity forever. Plot overview Act 1 Luther is set in Germany during the 1500s and follows several important events in the life of Martin Luther, the religious reformer, instigator of the Protestant Reformation, and founder of the Lutheran faith. Act 1 opens at the convent of the Augustinian Order of Eremites in Erfurt, Germany, in 1506. In the presence of the other members of the convent and his disapproving father, Luther is received into the order. After the oath has been sworn, Luthers father, Hans, complains of his sons choice. Later, after his father has left, the monks gather for their meal; Luther has the job of waiting on the others. A reader lectures the men on their duties to God, doing His good works, and the rules they must follow. The men then make their confessions, but while most of the monks confess to trifling sins, Luther continually castigates himself harshly, calling himself a worm, and sharing visions that are filled with images of sex and violence. At the end, Luther has a fit and has to be dragged away by two other monks. Scene 2 takes place one year later as Luther is about to perform his first mass. Beforehand, he talks with Brother Weinand about his doubts, revealing that he still feels envy and impatience, and that he believes that God hates him. Weinand says it is not God who is angry with Luther but Luther who is angry with Him. Scene 3 focuses on the meeting between Luther and his father, Hans, following Luthers mass. Hans still cannot understand why Luther would give up earthly pleasures such as fortune and family life to become a monk. Hans suggests that Luther only became a monk through fear, the result of a promise made during a thunderstorm. Act 2 Act 2 opens at the marketplace in JÃ »terbog in 1517, where John Tetzel is selling indulgences. Scene 1 is Tetzels monologue exhorting people to buy the indulgences and ensure their swift assent to heaven. Scene 2 shifts to the Eremite Cloister in Wittenberg, where Luther talks with his mentor, Johann Von Staupitz. Through the conversation, Luthers scholarly success (he has earned a doctorate in theology) is revealed, as are his continuing doubts and discontent. Luther has become obsessed with the rules of his order, according to Von Staupitz, because it protects him from admitting that he cannot submit to anyones authority but his own. Stauptiz points out that Luther demands from himself an impossible standard of perfection and notes that he has been unable to keep all his vows but that God should still grant him salvation because of his love of Christ. Von Staupitz also talks about the Dukes annoyance with Luthers sermons against indulgences. Scene 3 shows Luther arriving with his 95 theses at the Castle Church in Wittenberg. In a monologue, he gives a sermon to the crowds, telling the common people there is no security in the purchase of indulgences and repudiating the idea that doing good works leads to personal salvation. The works are just if the man is just, he says. If a man doesnt believe in Christ, not only are his sins mortal, but his good works. Scene 4 takes place at the Fugger Palace in Augsburg in October 1518 as Cajetan, a church leader, confronts Luther about his actions. Cajetan explains to Luther the popes three demands: he must retract his sermons, not spread his ideas in the future, and stop causing disturbances among the church. Despite Cajetan telling Luther that his actions threaten the unity of Christendom, Luther will not retract. Cajetan has no choice but to refer this difficult matter to the pope. Scene 5 takes place in a hunting lodge in northern Italy in 1519. Pope Leo X reads a letter he has received from Luther in which Luther says he will not retract his theses. The pope sends a letter to Cajetan that excommunicates Luther and banishes him from Germany. Scene 6 takes place at the Elster Gate in Wittenberg in 1520. In this brief monologue, Luther reveals that he has been served excommunication papers. He burns this paper, called the papal bull. Act 3 Act 3 opens on April 18, 1521, at the Diet of Worms, where Germanys Christian princes have called Luther to ask if he will retract the beliefs he espouses in his books dissenting with church doctrine. Luther explains that his writings fall into three categories: the first deal with certain values of faith and morality that both his supporters and his enemies agree are harmless; the second group attack the power that has tyrannized Germany; the third criticizes the enemies of his religion, even if they are holy individuals, and defends the teaching of Christ. Luther declares that he cannot retract any of these works, for to retract the first group would be to condemn the things that those in favor and those against Luther agree upon; to retract the second group would be to invite more tyranny on Germany; to retract the third group would be to allow such situations to continue. Luther asks if anyone can expose his errors through Scripture; if this can be done, he will retract his books . Von Eck refuses his proposal. Do reasons have to be given to anyone who cares to ask a question? he asks. Why, if anyone who questioned the common understanding of the church on any matter he liked to raise, and had to be answered irrefutably from the Scriptures, there would be nothing certain or decided in Christendom. Von Eck further points out that Luthers disobedience threatens the stability of the church by casting doubt upon it, yet Luther refuses to recant. Scene 2 takes place in Wittenberg in 1525. Luther and the Knight speak of the Peasants Movement, a revolt which had begun the previous year and which was quickly suppressed. The peasants had been encouraged by Luthers ideas of independence, but the Knights speech reveals that Luther opposed the peasants. The Knight tells Luther that he could have brought freedom and order if he had stood on their side, but Luther explains his lack of involvement because [T]heres no such thing as an orderly revolution. The Knight accuses Luther of siding with the princes and killing the spirit of independence he had helped foster. Luther, growing angry, says that the peasants deserved to die because they ignored authority. At end of the scene, with the Knight watching, Luther marries former nun Katherine Von Bora. Scene 3, the final scene of the play, returns to the Eremite Cloister, twenty-four years after Luther joined the order. It is no longer a monastery but Luthers home, where he lives with his wife and six children. Von Staupitz joins them for a meal, and the two men discuss all that has happened since Luther posted his theses: the development of Germany and the German language, and the accessibility of Christianity to the common people. After hearing Luthers repudiation of the Peasants War, Von Staupitz asks Luther not to believe that he is the only one who is ever right. Von Staupitz departs, and Katherine enters the room, carrying their young son, Hans, and Luther takes him from her. THEMES Themes Loss of Faith Martin Luthers religious crisis-and the resulting Protestant Reformation-stemmed from his loss of faith in the teachings and practices of the church. Osborne does not analyze the social, political, and economic causes of the religious reformation that swept Europe in the 1500s; instead, he focuses on Luthers personal struggle. Luther takes action, posting the 95 theses, that makes him the first protestant, but even before this, his doubt is evident. The man who joins the monastery is prone to despair, histrionics, and self-castigation. His anxiety arises from his uncertainty about the vows that he upholds. Eventually, Luthers doubts about Roman Catholic doctrine, as well as his disgust for the moral laxity of church leaders, lead him to reject both. Yet, even when doing so, Luther is not certain of his actions. As he reveals to Von Staupitz decades later, he waited a day to answer the questions posed at the Diet of Worms because he was not sure: I listened for Gods voice, but all I c ould hear was my own. It is important to remember, however, that Luthers rejection of the church does not equate with a rejection of God. When called to the Diet of Worms to recant his beliefs, Luther refuses to do so because his conscience is captured by Gods own word. Upon receiving the papal bull excommunicating him, Luther asks God for help. I rely on no man, only on you, he says. My God, my God do you hear me? Are you dead? Are you dead? No, you cant die. You can only hide yourself, cant you? Luthers doubts in Gods ability to help him in his isolation are clearly expressed here as are his belief in Gods eternal presence. By the end of the play, which takes place toward the end of Luthers life, Luther demonstrates far less doubt about his relationship with God. In sharing the story of Isaac and Abraham, he emphasizes mans obedience to God. In a conversation with Von Staupitz regarding the rebellion of the Peasants War, he declares, for there is no power but of God: the powers th at be are ordained of God. Whosoever therefore resistant that power resistant the ordinance of God. In these words, Luther implies more certainty than in previous years, for if he had actually showed the obedience that he exalts, he never would have rebelled against the church and its practices and leaders. Father-Son Relationships Martin Luthers relationships with the various father figures in his life each present their own set of complexities. His attitude toward these ties is best summed up by his words in act 1: I suppose fathers and sons always disappoint each other. His father, Hans, is a driving force in his life. The play suggests that one reason that Luther became a monk was to get away from his fathers domination. Hans wanted his son to become a lawyer or a magistrate, anything but a priest, a profession that takes him away from the material world. Hans believes that his son chose to become a monk because he has given up and needs to run away from life. Luther, however, tells his father, All you want is me to justify you, clearly showing that he feels like a pawn for his father, one with the purpose of fulfilling the older mans expectations. This relationship remains difficult throughout Luthers life; as he reveals to Von Staupitz in the final scene, He [Hans] was never pleased about anything I did. . . . Only when Katie and I were married and she got pregnant. Then he was pleased. This revelation suggests that Hans is also concerned with the continuation of his family line, which can only be carried on by Luther since his other two sons died in the plague. Luthers relationship with his spiritual Father is as difficult if not more so. At various points throughout the play, Luther entreats God for guidance and casts himself as a helpless child. After his excommunication, Luther sees himself as a lost child, a stillbirth, and pleads with God to [B]reathe into me . . . yes, my mighty fortress, breathe into me. Give me life, oh Lord. Give me life. In this instance, God takes on the role of the father, creating the son. At other times, Luther rebels against God, much as he rebels against his earthly father. To this Luther, God is an angry being, one who demanded my love and made it impossible to return it. Another father figure exists for Luther: Von Staupitz. Like a father, the older theologian tries to set Luther on an easier path than the one he consistently seeks for himself. By the plays final scene, Luther openly refers to Von Staupitz as Father and asks questions that children are likely to ask of their parents, such as Are you pleased with me? The play ends on yet another representation of the father-son relationship: Luther is holding his young son, appropriately named Hans. Resistance to Authority As Luther resists the authority of his father, he also resists the authority of the church but with far greater consequences. The church leaders, parroting the beliefs of the pope-the highest religious authority expect complete allegiance; Luther must not question church doctrine. I ask you: says Von Eck at the Diet of Worms, dont throw doubt on the most holy, orthodox faith . . . This faith has been defined by sacred councils, and confirmed by the church. It is your heritage, and we are forbidden to dispute it by the laws of the emperor and the pontiff. While in earlier scenes, Luther has been seen adhering too strictly to the rules of his order, as Von Staupitz points out, in the words of Herbert Goldstone writing in Coping with Vulnerability, Luther actually ridicules authority to set himself up as the only authority capable of determining his relationship to God. In doing so, Luther challenges the church hierarchy that forces regular people to deal with God through the mediation of a priest; in the case of a priest, the pope and other high church officials are the mediators. In his letter to Pope Leo X, Luther shows his own sense of self-importance when it comes to religious matters. Luther alone dares protest the complaints that the German people hold about the avarice of the priests. While everyone else is too filled with terror at the popes reaction, Luther strives to protect the glory of Christianity by publishing his 95 theses on the Castle Church in Wittenberg. And now, most holy father, the whole world has gone up in flames, he writes, but, a mere few lines later, Luther asks the pope for his help because Luther is far too insignificant to appear before the world in a matter as great as this. Luthers words are seemingly disingenuous, particularly so for a man of his superior intellect and sensitivity, as he has recently elected him as the one person to stand up and defend God and His purity. Luther grows more conservative in his views, particularly b y 1525, when he critiques the failed Peasants War, which his religious rebellion helped spark. However, he still flouts the authority of the clergy by marrying, notably, a former nun. He also nostalgically looks back on his former actions, telling his young son, You should have seen me at Worms. . . . I have come to set a man against his father, I said, and they listened to me. STYLE Epic Theater Most critics agreed that Luther aimed at being epic drama along the lines of the work of German playwright Bertolt Brecht. Epic theater is a form of drama that presents a series of loosely connected scenes. Often, a narrator figure will address the audience with analysis or argument. As practiced by Brecht, epic theater sought to use alienating effects to cause the audience to think objectively, not emotionally, about the play and its characters. In technique, Luther shows a strong Brechtian influence, notably, that of his play The Life of Galileo. Like Brechts drama, Luther is a series of short scenes, most of which could function as stand-alone units. The stage decorations, which Osborne clearly describes, are evocative and imbued with symbolism and iconography. A choral figure, in this case the Knight, announces the time and setting of each scene and narrates background details particularly concerning Luthers role in the Peasants War. Osborne, like Brecht, also wanted to portray contemporary social problems and realities on stage; in Luther, the title character is the Angry Young Man of 1960s British society, a young man who feels rage at the established sociopolitical system in which he lives. While many critics saw Luther as epic theater, scholar Simon Trussler staunchly disagreed with this assessment. In his Plays of John Osborne, applying Brechts criteria that epic theater appeals less to the feelings than to the spectators reason, he contended that the play is dramatic rather than epic, for Luthers primary appeal is indeed emotional rather than rational. Symbolism Perhaps the most notable symbolism that Osborne uses in Luther is Luthers poor physical health. He suffers from seizures, insomnia, boils, and chronic constipation. His pains express his mental battles, and his inability to purge himself bodily represents his difficulty breaking free from the churchs beliefs. Luther himself views his religious upheavals in terms of the physical body. For example, in his discussion with Von Staupitz, just before he posts his 95 theses, Luther likens himself to a ripe stool in the worlds straining anus, and at any moment were about to let each other go. When he finally formulates his own doctrine (that salvation is based only on faith in God and not on good works), it is while experiencing another bout of constipation; with the realization that The just shall live by faith, Luther recalls, [M]y pain vanished, my bowels flushed and I could get up. On another level, however, as Alan Carter pointed out in John Osborne, To show Martins constipation, his in digestion, his excessive perspiration, is to show him as an ordinary human being. A man who would appeal to the earthy German peasantry, and who would be able to incite them to action. He is a direct contrast to the effeminate, sophisticated Latin churchmen of the period. This common folk appeal is important for, as the Knight points out, Luther helped the people begin to believe in an image as Christ as a man as we are . . . that His supper is a plain meal like their own . . . a plain meal with no garnish and no word. Narrative Luther does not have a strong narrative drive in the traditional sense; encompassing several decades, it does not tell the complete story behind Luthers protest. Alan Carter wrote in John Osborne that because Osborne is weakest as a story-teller, he makes the play resemble a medieval historical pageant, full of vivid theatrical moments. The play in its entirety shows explicit change in Luthers development of a more personal relationship with God and implicit change in the references to the transformation his beliefs have brought to Germany. The narrative drive focuses more on Luthers interior battles with his own lack of faith than exterior battles with church leaders. CRITICAL OVERVIEW Critical overview Luther was Osbornes second consecutive historical play, and English audiences who had, for the most part, failed to respond to the first (A Subject of Scandal and Concern) were very curious to see how it would fare. For the most part, it was declared a success by the public and the critics alike, creating as much of an impact as Look Back in Anger had. Kenneth Tynan, writing for The Observer (quoted in Alan Carters John Osborne), described the play as the most eloquent piece of dramatic writingto have dignified out theatre since Look Back in Anger. While some reviewers contended that the play was not historical enough, other critics welcomed Osbornes more universal portrayal of Luther as a rebel to whom audiences of any period could relate. Carter, as well, wrote in his study John Osborne that while Luther had a historical setting, its theme was quite modern. In 1963, Luther went on to a welcoming reception in the United States, where it was widely hailed and appreciated for its univ ersal themes. It won several awards, including a Tony for best play of the 1963-64 season. Luther also solidified Osbornes international reputation. Since its debut, and as Osbornes stature continued to rise, many scholars have examined Luther with regard to how it fit in with themes and characters in the playwrights body of work. Herbert Goldstone wrote in Coping with Vulnerability that Luther presents still another variation on success failure as seen in one of Osbornes earlier plays, The Entertainer. He also compares Luther to Jimmy Porter, the hero of Osbornes pivotal Look Back in Anger, in both characters need to be different from others. However, Goldstone also pointed out that, unlike Osbornes earlier characters, Luther attempts to cope with his feeling of helplessness and despair in realizing himself . . . openly and forcefully, both privately and publicly. Katharine J. Worth wrote in her 1963 article The Angry Young Man that Luther was also the first of Osbornes heroes to b e shown in conflict with his intellectual equals. She forecast that the play marks a new phase in Osbornes dramatic art. Its increased range and flexibility suggest interesting possibilities for his future development. In 2001, Luther was re-produced on the London stage; even forty years later, Osbornes words were stirring and powerful. This is a big, angry, eloquent play, wrote John Peter in the Times (London). Seeing it again after so long, what impresses me is how deeply Osborne had immersed himself in his subject without making his play ponderous. Like their predecessors, several critics also noted the timelessness of the piece, which showed that Osborne was, in the words of Michael Billington writing in the Guardian, far more than a chronicler of contemporary anger.

The Light In the Forest Essay -- essays research papers

It is the fall of 1764, and the relations between white settlers of western Pennsylvania and Indians of the Ohio area are strained. Nevertheless, the ambitious white Colonel Bouquet and his troop of 1,500 men march into Indian country and demand the return of whites who have been kidnapped by the Delaware Indians. True Son, a fifteen-year-old white boy who has been raised by Indians since the age of four, is one of the white prisoners who is going to be returned. True Son loves his Indian way of life and considers himself to be Indian; he has been raised to view whites as enemies and cannot imagine living with them. But although the Indians love their adopted white relatives, they agree to give them back so that they will be able to keep their land. True Son's stoic Indian father, Cuyloga, whom he idolizes, forces his stubborn and resistant son to leave with the white soldiers. On the trip to Pennsylvania, True Son is placed under the care of Del, a strong white frontiersman who understands the Delaware, or Lenni Lenapi, language since he grew up near Indians. During the march, True Son is very depressed and considers committing suicide by eating the root of a May apple. Del prevents him from doing so and eventually True Son gives up the idea when his Indian cousin, Half Arrow, meets up with the party and walks along with True Son and their friend, Little Crane, whose wife is also among the white captives. The three laugh together and speak of the strange ways of white peopl...

JC Penney Advertising Essay

As time progresses, the world, in terms of business is rather contracting. There is growing communication, interaction and exchange between different parts of the world. Technologies that were once thought of as a far sighted notion are now being used like household commodities and communication mediums that were once considered luxuries available to few are now necessities needed to prosper. And as the world is becoming more integrated and countries are becoming more and more dependent on one another in terms of trade and business the concept of branding, advertising and promotion is becoming more prevalent and widespread. This paper will focus on the marketing of JC penny. It would elaborate on the print as well as online marketing. Moreover it would compare and contrast advertising of online and bricks and mortar companies. Discussion The demand for accountability of marketing is rising and also the pressure of having less absolute dollars to work with so there is utmost need to be sharper, more purposeful and more targeted with marketing. JC Penney is a general retail brand that specializes in clothing, accessories and home furnishing. It has been around for decades and has been catering the needs of consumers of all ages and backgrounds. JC Penney’s main target audience at the present times is women as well as youngsters. JC Penney faced criticism for being a brand that accommodated only the high-end and older generation. However, they have been changing their brand image and have been successful in implementing an image that is portraying a more young and trendy vibe. It now focuses on providing products that have the characteristics of being conservative, traditional, modern or trendy. Fundamentally JC Penney has been escalated in the last years is through the fact that it has moved from mass marketing to a more targeted approach. The few reasons for this change is that JC Penney believes that when business is difficult there is a lot greater chance of success with getting the arms around the best customers and increasing frequency share of wallet and trips with the best customers then trying to recruit new customers in tough times that may not shopping the brand. JC Penney has managed to find ways to develop formats that allowed it to get more productivity out the money that is spend. It has also become more targeted in terms of customer selection through becoming much sharper about making sure the right customers get the right format in the right piece. (Fetterman, 2006) JC Penney is one of the brands that hold the significance of being a brick and mortar store as well as an online retailer. Hence, it follows branding through all of the sources of mass media. It publishes magazines and postcards for the promotion of its products. It also advertises it products and offers through newspapers, television ads and online ads. When comparing the online and print media usage it quoted by Mike Boylson the Executive Vice President and Chief Marketing Officer of JC Penney that In the postcard you can deliver more of a sales message, or more of a discount message these postcards may drive the customers online to see the full assortment online where as the larger brand books of JC Penny show a much richer sense of the style that they have and they portray fundamentally completely different messages. The postcard includes the offer and a link to the website to go see the expanded content where as the book itself that goes out shows the product, the customer can then either come in the store or they can go online or place their order on the phone. Direct mail is very important because through versioning and through customer segmentation the company is able to send out more targeted messages that are highly accountable and are also able to track the results in direct mail to a degree that cannot be possible in a lot of the other traditional mass media used by JC Penney. JC Penney has been focusing a great deal over its brand image and has been trying to diversify and broaden its target audience. It has recently changed to a new brand motif; ‘Every day matters’ along with the new tag line, the company has been working on enhancing its customer’s services and the opening of several temporary promotional stores. JC Penney is focusing on increasing the popularity of its brick and mortar stores as well as its online retailing through providing customers with latest offers, discounts and showcasing their product line online for ease of access. Sloan, 2007) As the world is advancing so are the technologies and the ease with which communication is possible among all parts of the world. With the advent of the internet and the upscale increase in its popularity, there has been almost nothing that is not available on the World Wide Web. The phenomenon of e-shopping emerged with the internet. The fact that customers could get what they want in the ease of their homes, increased the recognition of the internet and also of online shopping. There are numerous differences and similarities between online shopping and traditional shopping. But what holds more importance is the way the companies market their product online and how different it is from the marketing and promotion of brick and mortar companies. (Lowrey, 2008) Marketing over the internet is considered less costly, as it is holds a lower cost of distributing information on a global platform. More and more business are moving towards online retailing due to its outnumbered advantages in terms of cost, convenience and mobility of information over a great distance. One of the major focuses that companies including JC Penney is on the website. The success of online marketing is highly dependent over the outlook, design and the information provided by the website. Both the online companies as well as brick and mortar companies need to identify their target audience before they implement any marketing strategies. This lets them focus on the type of marketing tool they would benefit them. Brick and mortar companies offer a more traditional aspect of shopping and they also follow a traditional approach of marketing. This is mostly through mass media such as newspapers, television broadcast and magazines. With the passage of time, there are less and less companies that focus solely over brick and mortar business. Most companies are now available online as there is less overheads and larger audience prone to response through the internet. Conclusion In the end it is imperative to recognize the increasing importance of internet in business. Both, online retailing and brick and mortar companies hold their own set of characteristics that make them distinct. As the progress of online shopping is increasing there is still need for brick and mortar stores for traditional shoppers. Most companies, however, imply both the alternatives and hence, carry out their marketing accordingly.